B2B Marketing Specialist - Multi-Channel Growth (Remote)

Postmedia Network Inc.; Toronto; Hybrid; CAD 55,000 - 65,000; Full time

Job summary

Postmedia Network Inc. is seeking a Marketing Specialist (B2B) to support SMB and National Agency priorities. You'll distribute content across websites, social channels, newsletters, and campaigns, turning long-form content into liquid assets.

Collaborate with the Content Marketing Specialist and Graphic Artist to build lead magnets and update website pages, landing pages, and promotional materials to drive awareness, engagement and demand for Postmedia Solutions.

Qualifications

• 3+ years’ experience in marketing, digital marketing, social media, or content marketing.
• Experience supporting B2B marketing campaigns in media, advertising, or agency environments.
• Strong writing, editing, proofreading, and content adaptation skills.

Responsibilities

• Support the execution of marketing strategies for SMB and National Agency business.
• Distribute content across websites, social channels, newsletters, and other owned channels.
• Turn blog posts into social posts, short-form copy, infographics, and downloadable assets.
• Develop and manage social media strategy and posting schedules.
• Create and publish content that supports awareness, engagement, lead generation, and sales enablement.
• Build lead magnets and update website and landing pages to support campaigns.
• Collaborate with Sales to understand campaign needs and market opportunities.
• Apply SEO/AE0/GEO best practices to content and campaigns.
• Track and report on campaign performance and optimize distribution.

Skills

Marketing communications

B2B marketing

Content creation

Social media management

SEO/SEM basics

Analytics & reporting

Tools

HubSpot

SEMRush

WordPress

Job description

Postmedia Network Inc. is seeking a Marketing Specialist (B2B) to support SMB and National Agency priorities. You'll distribute content across websites, social channels, newsletters, and campaigns, turning long-form content into liquid assets.

Collaborate with the Content Marketing Specialist and Graphic Artist to build lead magnets and update website pages, landing pages, and promotional materials to drive awareness, engagement and demand for Postmedia Solutions.