B2B Brand & Growth Marketing Lead

EY; Dieppe; On-site; CAD 70,000 - 104,000; Full time

Job summary

EY in Canada is seeking a Marketing Specialist to support integrated marketing initiatives across service lines, helping EY's growth priorities. You will work with service line leaders, industry groups and BMC colleagues to bring campaigns and events to life.

This role requires strong execution, collaboration and 5+ years in B2B marketing, with experience planning campaigns, events and content across channels.

Qualifications

• Bachelor's degree in business administration, marketing, or communications.
• 5+ years of marketing experience in B2B settings.
• Experience delivering campaigns across multiple channels.
• Strong collaboration and stakeholder management.
• Experience planning and executing events.

Responsibilities

• Support planning and execution of integrated, omni-channel marketing campaigns aligned to alliance strategies and EY priorities.
• Translate business and stakeholder goals into effective marketing activities that connect brand to demand.
• Execute lower‑funnel, conversion‑focused marketing activities in close partnership with sales teams to support pipeline creation and opportunity progression.
• Support lead generation and pipeline acceleration through targeted campaigns, event follow‑up programs, and account‑based or segment‑specific activations.
• Partner with stakeholders across the firm to align marketing activities to priority accounts, opportunities and revenue goals.
• Collaborate with global teams to activate EY campaigns and adapt them for local market needs.
• Coordinate timelines, deliverables, approvals and dependencies across multiple stakeholders to ensure on‑time, high‑quality delivery.
• Continuously identify opportunities to improve processes, introduce efficiencies, and strengthen executional excellence.

Skills

Marketing planning

Campaign execution

Omni-channel marketing

B2B marketing

Stakeholder collaboration

Budget tracking

Education

Bachelor's degree in business administration, marketing, communications

Tools

PowerPoint

Job description

EY in Canada is seeking a Marketing Specialist to support integrated marketing initiatives across service lines, helping EY's growth priorities. You will work with service line leaders, industry groups and BMC colleagues to bring campaigns and events to life.

This role requires strong execution, collaboration and 5+ years in B2B marketing, with experience planning campaigns, events and content across channels.