Remote B2B Marketing Specialist: SMB & Agency Growth

Postmedia; Toronto; Hybrid; CAD 55,000 - 65,000; Full time

Job summary

Postmedia is seeking a Marketing Specialist (B2B) in Toronto. You will support SMB and National Agency marketing, transform long-form content into liquid content, and manage social media, lead magnets, website, and landing pages to drive awareness and demand.

You will collaborate with Content Marketing and Sales to optimize campaigns, track performance, and ensure assets are on-brand across digital channels. Remote option facilitates flexible work arrangements.

Qualifications

• 3+ years' experience in marketing, digital marketing, social media, or a related field.
• Experience supporting B2B campaigns, preferably in media, advertising, digital marketing, or agency environments.
• Strong writing, editing, proofreading, and content adaptation skills.
• Experience building or supporting website pages, landing pages, lead magnets, and digital campaign assets.

Responsibilities

• Support the execution of marketing strategies for Postmedia's SMB and National Agency business.
• Distribute content created by the Content Marketing Specialist across Postmedia websites, social media platforms, newsletters, and other owned channels.
• Turn blog posts and long-form content into liquid content such as social posts, short-form copy, infographics, downloadable assets, email content, and promotional materials.
• Develop and manage social media strategy and posting schedules for assigned business areas.
• Create and publish social media content that supports awareness, engagement, lead generation, and sales enablement.
• Build lead magnets such as guides, checklists, tip sheets, one-pagers, and other downloadable resources.
• Create and update website pages and landing pages that support marketing campaigns, product priorities, and sales initiatives.
• Ensure website and landing page content is clear, compelling, accurate, and optimized for conversion.
• Partner with Sales to understand campaign needs, client priorities, and market opportunities.
• Maintain and apply SEO/AEO/GEO best practices to website, landing page, and campaign content.
• Support the execution of content calendars in alignment with strategic direction.
• Ensure all marketing content is on brand and in the proper tone of voice for the target audience.
• Track, measure, and report on campaign, content, website, landing page, and social media performance.
• Identify opportunities to improve content distribution, audience engagement, and lead generation.
• Work within the Postmedia toolset: HubSpot, SEMRush, social publishing tools, WordPress.

Skills

B2B marketing

Content marketing

Social media

Analytics

Writing/editing

Project management

Tools

HubSpot

SEMRush

WordPress

Job description

Postmedia is seeking a Marketing Specialist (B2B) in Toronto. You will support SMB and National Agency marketing, transform long-form content into liquid content, and manage social media, lead magnets, website, and landing pages to drive awareness and demand.

You will collaborate with Content Marketing and Sales to optimize campaigns, track performance, and ensure assets are on-brand across digital channels. Remote option facilitates flexible work arrangements.