B2B Lead Generation Specialist – IT Services

Great River Financial Services Inc; Vancouver; On-site; CAD 39,000 - 61,000; Full time

Job summary

Great River Financial Services / XEN AI INC. is seeking an experienced B2B Lead Generation Specialist to identify potential customers, connect with decision-makers, and schedule qualified sales meetings for the team in Vancouver and the surrounding region.

The role emphasizes research of MSPs and enterprise customers, outreach via email, LinkedIn, and phone, and collaboration with the Sales Manager to drive opportunities across Canada and the USA.

Qualifications

• 2+ years of B2B lead generation experience.

Responsibilities

• Research MSPs, OEMs, system integrators, IT outsourcing companies, and enterprise customers.
• Identify Vendor Managers, Procurement Managers, IT Directors, and other relevant decision-makers.
• Generate targeted leads using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, and other research tools.
• Conduct personalized cold email, LinkedIn, and phone outreach.
• Schedule qualified meetings for the Sales Manager.
• Maintain accurate contact information and follow-up activities in the CRM.
• Support sales campaigns targeting Canada and the USA.
• Prepare weekly reports covering leads, responses, meetings, and opportunities.

Skills

Lead generation

Cold outreach

CRM proficiency

North America market

Research

Tools

LinkedIn Sales Navigator

Apollo.io

CRM systems

Job description

Company: Great River Financial Services / XEN AI INC.

Work Location-Vancouver/Surrey BC

Target Market: Canada & USA

Industry: IT Services, Field Services, Break/Fix & IT Infrastructure

We are looking for an experienced B2B Lead Generation Specialist who can identify potential customers, connect with key decision-makers, and generate qualified sales meetings for our business development team.

Key Responsibilities

• Research MSPs, OEMs, system integrators, IT outsourcing companies, and enterprise customers.
• Identify Vendor Managers, Procurement Managers, IT Directors, and other relevant decision-makers.
• Generate targeted leads using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, and other research tools.
• Conduct personalized cold email, LinkedIn, and phone outreach.
• Schedule qualified meetings for the Sales Manager.
• Maintain accurate contact information and follow-up activities in the CRM.
• Support sales campaigns targeting Canada and the USA.
• Prepare weekly reports covering leads, responses, meetings, and opportunities.

Requirements

• 2+ years of B2B lead generation experience preferred.
• Prior experience in IT Services, MSPs, IT Staffing, or technology sales is highly desirable.
• Hands-on experience with LinkedIn Sales Navigator and Apollo.io.
• Excellent written and spoken English.
• Ability to research and communicate with North American business decision-makers.
• Experience with CRM systems and lead qualification.
• Self-motivated, organized, and target-oriented.

Compensation

Fixed monthly salary + performance-based incentives.