B2B Growth Marketing Lead (Remote Flexible)

cronometer; Revelstoke; Remote; CAD 75,000 - 90,000; Full time

Benefits offered by this job

Employee bonus program

Health and dental benefits

Stock options

RRSP matching

Company phone + phone plan

Fitness device rebate

Flexible schedule and work from home

Job summary

Cronometer is seeking a smart, hands-on B2B Marketing Manager to grow Cronometer Pro and explore new enterprise opportunities. You’ll blend strategy with execution across email, landing pages, content and campaigns.

You’ll work with Product and Sales to position offerings, build demand, and run multi-channel campaigns reaching dietitians, nutritionists and health professionals. This role is foundational: you’ll create assets, analyze performance, and shape the future of Cronometer’s B2B

Qualifications

• 6+ years of marketing experience, ideally in B2B, SaaS or a subscription-based product.
• Strong digital marketing skills across email, websites and landing pages, content, paid and organic channels.
• Excellent writing and communication skills; able to craft emails, landing pages, blog posts or sales collateral.
• Good understanding of the marketing funnel and moving audiences from awareness to conversion.
• Experience with CRM and marketing automation tools; HubSpot experience is a plus.
• Strong analytical instincts and ability to use campaign and funnel data to make decisions.
• Comfort with ambiguity and working independently.
• Ability to move between strategy and execution; own plans and execute.
• Curiosity, initiative and good judgment; strong collaboration skills.

Responsibilities

• Own and grow marketing for Cronometer Pro, expanding reach among dietitians, nutritionists, coaches and clinics.
• Develop and execute the go-to-market strategy for new B2B and enterprise opportunities, from demand testing to positioning and launch.
• Build and run multi-channel B2B campaigns across email, content, paid media, organic channels, and other opportunities.
• Create assets and copy for campaigns: landing pages, emails, website copy, blog posts and sales materials.
• Help shape how B2B products are positioned and communicated to professionals and organizations.
• Collaborate with Product, Sales and Marketing to turn customer insights into campaigns and messaging.
• Build the digital journey from first touch through lead, trial and customer.
• Use CRM and marketing tools to manage audiences and measure funnel movement.
• Track performance and iterate based on what works and what doesn’t.
• Look for new opportunities to grow Cronometer’s B2B business and test ideas quickly.

Skills

Marketing generalist

Digital marketing

Email campaigns

Content creation

CRM & marketing automation

HubSpot

Analytics

Strategy & execution

Collaboration

Tools

HubSpot

CRM systems

Job description

Cronometer is seeking a smart, hands-on B2B Marketing Manager to grow Cronometer Pro and explore new enterprise opportunities. You’ll blend strategy with execution across email, landing pages, content and campaigns.

You’ll work with Product and Sales to position offerings, build demand, and run multi-channel campaigns reaching dietitians, nutritionists and health professionals. This role is foundational: you’ll create assets, analyze performance, and shape the future of Cronometer’s B2B