MINDSHIFT LABS: B2B Health & Wellness Business Development Expert

247 Labs Inc.; Toronto; Hybrid; CAD 125,000 - 208,000; Full time

Job summary

MindShift Labs is seeking a B2B Health and Wellness Business Development Expert to own the growth motion for our mental-wellness platform, selling to companies, health plans, and wellness organizations. You’ll own the full B2B growth motion: identifying partners and buyers, building the pipeline, running the sales process, and turning early deals into a repeatable GTM engine.

This is a founder-adjacent, build-it-yourself role for someone who wants to own a genuinely new revenue line.

Qualifications

• Level: Mid-to-Senior
• Location: Remote, must be based in Toronto or New York
• Reports To: Head of Growth / Co-Founder

Responsibilities

• Define and execute the go-to-market strategy for MindShift’s B2B offering, including target verticals (employers/HR benefits, health insurers, EAPs, corporate wellness platforms, clinics) and ideal customer profiles.
• Build and manage a healthy sales pipeline from prospecting through to signed contract outbound outreach, discovery calls, demos, proposals, and negotiation.
• Develop and pitch tailored value propositions and pricing/packaging for different B2B buyers (per-seat employer wellness benefits vs. white-label partnerships with health plans).
• Identify and cultivate strategic partnerships with brokers, benefits consultants, EAP providers, insurers, and wellness distributors to open new channels.
• Own commercial terms and contract negotiation, working with leadership on pricing structure, SLAs, and rollout plans for new B2B accounts.
• Partner with product to translate enterprise/partner requirements into the roadmap.
• Manage relationships with early B2B clients post-sale to drive adoption, renewal, and expansion.
• Represent MindShift Labs at relevant industry events, conferences, and partner forums to build the brand’s presence in the health & wellness B2B space.
• Track and report on pipeline, conversion, deal size, and revenue against targets, and refine the sales playbook accordingly.
• Work daily prospecting of businesses and organizations outbound calls, emails, and social outreach to MindShift and its features.
• Attend industry events to sell and promote the app to potential B2B clients and partners.

Job description

MINDSHIFT LABS: B2B Health & Wellness Business Development Expert

247labs is a leading software development company headquartered in Toronto, Canada. We specialize in providing custom software solutions, mobile app development, web development, and digital transformation services to clients across various industries. Our team of experienced professionals is dedicated to delivering innovative, high-quality solutions that drive business growth and exceed client expectations.

• Remote

Position Overview:

Location: Remote , must be based in Toronto or New York
Level: Mid-to-Senior
Reports To: Head of Growth / Co-Founder

The Role

We’re hiring a B2B Health and Wellness Business Development Expert to build and grow the business side of MindShift Labs — selling our mental-wellness platform as a benefit or service to companies, health plans, and wellness organizations. You’ll own the full B2B growth motion: identifying the right partners and buyers, building the pipeline, running the sales process, and turning early deals into a repeatable go-to-market engine. This is a founder-adjacent, build-it-yourself role for someone who wants to own a genuinely new revenue line.

What You’ll Do

• Define and execute the go-to-market strategy for MindShift’s B2B offering, including target verticals (e.g., employers/HR benefits, health insurers, EAPs, corporate wellness platforms, clinics) and ideal customer profiles.
• Build and manage a healthy sales pipeline from prospecting through to signed contract outbound outreach, discovery calls, demos, proposals, and negotiation.
• Develop and pitch tailored value propositions and pricing/packaging for different B2B buyers (e.g., per-seat employer wellness benefits vs. white-label partnerships with health plans).
• Identify and cultivate strategic partnerships with brokers, benefits consultants, EAP providers, insurers, and wellness distributors to open new channels.
• Own commercial terms and contract negotiation, working with leadership on pricing structure, SLAs, and rollout plans for new B2B accounts.
• Partner with product to translate enterprise/partner requirements (admin dashboards, reporting, integrations, compliance needs) into the roadmap.
• Manage relationships with early B2B clients post-sale to drive adoption, renewal, and expansion (upsell/cross-sell across an account).
• Represent MindShift Labs at relevant industry events, conferences, and partner forums to build the brand’s presence in the health & wellness B2B space.
• Track and report on pipeline, conversion, deal size, and revenue against targets, and continuously refine the sales playbook based on what’s working.
• Work daily prospecting of businesses and organizations outbound calls, emails, and social outreach to introduce them to MindShift and its features and build a steady stream of new opportunities.
• Attend relevant industry events, conferences, and networking functions in person to sell and promote the app to potential B2B clients and partners.