B2B Digital & Product Growth Manager

Lassonde Industries Inc.; Quebec; On-site; CAD 85,000 - 115,000; Full time

Benefits offered by this job

Competitive salary

Group insurance plan & pension plan

Telemedicine & assistance programs

On-site gym

Company-sponsored activities

Recognition & wellness programs

Job summary

Lassonde Industries Inc. seeks a Digital & Product Manager – Away From Home to drive growth across B2B brands, private label portfolios, and away-from-home applications. You’ll translate strategy into tangible results as the marketing engine for national brands and cross-functional initiatives.

You will lead digital communications, CRM programs, and marketing automation while ensuring on-brand messaging and efficient budgets. Travel across North America is required to support growth and launches.

Qualifications

• BAC in business administration, marketing, digital marketing, or a related field.
• 3 to 5 years of marketing experience within the CPG industry.
• Experience in product marketing, go-to-market strategy development, and B2B marketing environments.
• Strong knowledge of digital marketing including email marketing, CRM platforms and marketing automation tools.
• Experience in foodservice, beverage, food manufacturing, consumer packaged goods, ingredients, or related industries is a strong asset.
• Understanding of distributors, brokers, foodservice, retail, and private label business models is an asset.

Responsibilities

• Manage commercialization projects for national brands and B2B private label products.
• Coordinate product lifecycle management from launch through discontinuation.
• Collaborate with cross-functional stakeholders on development, commercialization, and launches.
• Coordinate packaging updates, artwork revisions, and product documentation.
• Maintain product information, portfolio records, and marketing assets.
• Develop sales tools and customer support materials.
• Support promotional materials for regional trade shows.

Skills

Bilingual French/English

Communication skills

Customer-centric mindset

Creativity and autonomy

Market data analysis

Entrepreneurial mindset

Cross-functional leadership

Project management

Business acumen

Education

BAC in business administration, marketing, digital marketing, or related field

Tools

CRM platforms

Marketing automation tools

Job description

Lassonde Industries Inc. seeks a Digital & Product Manager – Away From Home to drive growth across B2B brands, private label portfolios, and away-from-home applications. You’ll translate strategy into tangible results as the marketing engine for national brands and cross-functional initiatives.

You will lead digital communications, CRM programs, and marketing automation while ensuring on-brand messaging and efficient budgets. Travel across North America is required to support growth and launches.