Digital & Product Manager – Away From Home

Lassonde Industries Inc.; Quebec; On-site; CAD 85,000 - 115,000; Full time

Benefits offered by this job

Competitive salary

Group insurance plan & pension plan

Telemedicine & assistance programs

On-site gym

Company-sponsored activities

Recognition & wellness programs

Job summary

Lassonde Industries Inc. seeks a Digital & Product Manager – Away From Home to drive growth across B2B brands, private label portfolios, and away-from-home applications. You’ll translate strategy into tangible results as the marketing engine for national brands and cross-functional initiatives.

You will lead digital communications, CRM programs, and marketing automation while ensuring on-brand messaging and efficient budgets. Travel across North America is required to support growth and launches.

Qualifications

• BAC in business administration, marketing, digital marketing, or a related field.
• 3 to 5 years of marketing experience within the CPG industry.
• Experience in product marketing, go-to-market strategy development, and B2B marketing environments.
• Strong knowledge of digital marketing including email marketing, CRM platforms and marketing automation tools.
• Experience in foodservice, beverage, food manufacturing, consumer packaged goods, ingredients, or related industries is a strong asset.
• Understanding of distributors, brokers, foodservice, retail, and private label business models is an asset.

Responsibilities

• Manage commercialization projects for national brands and B2B private label products.
• Coordinate product lifecycle management from launch through discontinuation.
• Collaborate with cross-functional stakeholders on development, commercialization, and launches.
• Coordinate packaging updates, artwork revisions, and product documentation.
• Maintain product information, portfolio records, and marketing assets.
• Develop sales tools and customer support materials.
• Support promotional materials for regional trade shows.

Skills

Bilingual French/English

Communication skills

Customer-centric mindset

Creativity and autonomy

Market data analysis

Entrepreneurial mindset

Cross-functional leadership

Project management

Business acumen

Education

BAC in business administration, marketing, digital marketing, or related field

Tools

CRM platforms

Marketing automation tools

Job description

Digital & Product Manager – Away From Home

Reporting to the Director Marketing Away From Home, the successful candidate will drive growth across foodservice B2B brands, private label portfolios, and Away From Home applications of business unit-managed brands through customer-focused marketing, product marketing, digital communications, and effective commercialization.

As the operational engine of the B2B marketing team, this role transforms strategic direction into tangible business results.

Job advantages

• A competitive salary with opportunities for advancement and career development.
• Access to a group insurance plan & a pension plan with employer contributions.
• Telemedicine & employee and family assistance programs.
• On-site gym.
• Company-sponsored activities and events.
• Recognition & wellness programs for employees.

Key activities

• Manage commercialization projects related to national brands and B2B private label products.
• Coordinate product lifecycle management activities from launch through discontinuation.
• Collaborate closely with cross-functional stakeholders to coordinate the development, commercialization, and launch of innovation initiatives.
• Coordinate packaging updates, artwork revisions, and product documentation.
• Maintain product information, portfolio records, and marketing assets.
• Develop sales tools and customer support materials.
• Support the development of promotional materials for regional trade shows.

Integrated Marketing & Digital Communications:

• Develop and execute B2B marketing CRM, email marketing, and marketing automation programs.
• Support lead generation, customer retention, and engagement initiatives.
• Monitor campaign performance and recommend optimization opportunities.
• Execute content marketing strategies aligned with business objectives.
• Create and update digital communications tools (Website content, email campaigns and newsletters, product communications).
• Ensure consistent messaging and brand standards across all customer touchpoints.

Performance & Budget Management:

• Plan, coordinate, and execute marketing projects.
• Manage timelines, deliverables, and cross-functional collaboration.
• Track budgets, invoices, purchase orders, and marketing expenditures.
• Support annual planning, forecasting, and budget management activities.
• Ensure marketing initiatives are delivered on time and within budget.

Required training and experience

• BAC in business administration, marketing, digital marketing, or a related field.
• 3 to 5 years of marketing experience within the consumer-packaged goods (CPG) industry.
• Experience in product marketing, go-to-market strategy development, and B2B marketing environments.
• Strong knowledge of digital marketing including email marketing, CRM platforms and marketing automation tools.
• Experience in the foodservice, beverage, food manufacturing, consumer packaged goods, ingredients, or related industries is considered a strong asset.
• Understanding of distributors, brokers, foodservice, retail, and private label business models is considered an asset.

Skills sought

• Bilingual (French/English), both written and spoken – essential for communication with English-speaking colleagues, clients, and suppliers across provinces and internationally.
• Excellent communication and presentation skills.
• Strong customer-centric mindset.
• Creativity, autonomy, and a proactive approach to identifying growth and performance improvement opportunities.
• Ability to analyze market data, trends, and customer needs.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Strong collaboration and cross-functional leadership skills.
• Results-oriented with strong business acumen.
• Excellent organizational and project management capabilities.

Specific condition to the position:

• Availability and ability to travel across North America, as required by the company.

About Lassonde

At Lassonde, we believe that great achievements begin with passionate people working together toward a common goal.

For more than 100 years, we have been creating products that are part of the everyday lives of millions of consumers across North America. Behind our fruit juices, drinks and snacks, sauces, soups, broths, ciders and wines is a team of people who innovate, collaborate, and continuously strive to deliver the best for our customers and communities.

What sets us apart is our ability to grow while staying true to who we are. Today, more than 2,900 employees contribute to our success across Canada and the United States, in an environment where ideas are valued, talent is developed, and everyone has the opportunity to make a meaningful impact.

Joining Lassonde means becoming part of a strong and ambitious organization that puts people at the heart of its success and is building the future with confidence, passion, and teamwork.

Together, we create products people love. Together, we make an impact that can be felt every day.