Digital & Product Manager – Away From Home

Lassonde Industries Inc.; Rougemont; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Group insurance plan

Pension plan with employer contrib.

Telemedicine

On-site gym

Company-sponsored activities

Wellness programs

Job summary

Lassonde Industries Inc. is seeking a Marketing lead for Away From Home to drive growth across foodservice B2B brands, private label portfolios, and Away From Home brands. You will turn strategic direction into tangible results, oversee lifecycle management, and coordinate cross-functional teams to develop and launch innovations.

You will manage CRM, email marketing, and digital content while maintaining brand consistency and efficient budgeting across North America.

Qualifications

• BAC in business administration, marketing, digital marketing, or related field.
• 3 to 5 years of marketing experience within the consumer-packaged goods (CPG) industry.
• Experience in product marketing, go-to-market strategy development, and B2B marketing environments.
• Strong knowledge of digital marketing including email marketing, CRM platforms and marketing automation tools.
• Experience in foodservice/beverage/manufacturing/CPG sectors is an asset.
• Understanding of distributors, brokers, foodservice, retail, and private label models is an asset.

Responsibilities

• Manage commercialization projects for national brands and B2B private label products.
• Coordinate product lifecycle management from launch to discontinuation.
• Collaborate with cross-functional stakeholders to develop and launch innovations.
• Coordinate packaging updates, artwork revisions, and product documentation.
• Maintain product information, portfolio records, and marketing assets.
• Develop sales tools and customer support materials.
• Support development of promotional materials for regional trade shows.
• Develop and execute B2B marketing CRM, email marketing, and marketing automation programs.
• Monitor campaign performance and optimize efforts.
• Create and update digital communications tools and ensure consistent messaging across touchpoints.
• Plan, coordinate, and execute marketing projects within budgets.

Skills

Bilingual FR/EN

Digital marketing

CRM platforms

Marketing automation

Go-to-market

B2B marketing

Cross-functional leadership

Data analysis

Education

BAC in business administration/marketing

Tools

Marketing automation tools

CRM platforms

Job description

Reporting to the Director Marketing Away From Home, the successful candidate will drive growth across foodservice B2B brands, private label portfolios, and Away From Home applications of business unit-managed brands through customer-focused marketing, product marketing, digital communications, and effective commercialization.

As the operational engine of the B2B marketing team, this role transforms strategic direction into tangible business results.

Job advantages

• A competitive salary with opportunities for advancement and career development.
• Access to a group insurance plan & a pension plan with employer contributions.
• Telemedicine & employee and family assistance programs.
• On-site gym.
• Company-sponsored activities and events.
• Recognition & wellness programs for employees.

Key activities

• Manage commercialization projects related to national brands and B2B private label products.
• Coordinate product lifecycle management activities from launch through discontinuation.
• Collaborate closely with cross-functional stakeholders to coordinate the development, commercialization, and launch of innovation initiatives.
• Coordinate packaging updates, artwork revisions, and product documentation.
• Maintain product information, portfolio records, and marketing assets.
• Develop sales tools and customer support materials.
• Support the development of promotional materials for regional trade shows.

Integrated Marketing & Digital Communications

• Develop and execute B2B marketing CRM, email marketing, and marketing automation programs.
• Support lead generation, customer retention, and engagement initiatives.
• Monitor campaign performance and recommend optimization opportunities.
• Execute content marketing strategies aligned with business objectives.
• Create and update digital communications tools (Website content, email campaigns and newsletters, product communications).
• Ensure consistent messaging and brand standards across all customer touchpoints.

Performance & Budget Management

• Plan, coordinate, and execute marketing projects.
• Manage timelines, deliverables, and cross-functional collaboration.
• Track budgets, invoices, purchase orders, and marketing expenditures.
• Support annual planning, forecasting, and budget management activities.
• Ensure marketing initiatives are delivered on time and within budget.

Required Training And Experience

• BAC in business administration, marketing, digital marketing, or a related field.
• 3 to 5 years of marketing experience within the consumer-packaged goods (CPG) industry.
• Experience in product marketing, go-to-market strategy development, and B2B marketing environments.
• Strong knowledge of digital marketing including email marketing, CRM platforms and marketing automation tools.
• Experience in the foodservice, beverage, food manufacturing, consumer packaged goods, ingredients, or related industries is considered a strong asset.
• Understanding of distributors, brokers, foodservice, retail, and private label business models is considered an asset.

Skills sought

• Bilingual (French/English), both written and spoken – essential for communication with English-speaking colleagues, clients, and suppliers across provinces and internationally.
• Excellent communication and presentation skills.
• Strong customer-centric mindset.
• Creativity, autonomy, and a proactive approach to identifying growth and performance improvement opportunities.
• Ability to analyze market data, trends, and customer needs.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Strong collaboration and cross-functional leadership skills.
• Results-oriented with strong business acumen.
• Excellent organizational and project management capabilities.

Specific Condition To The Position

• Availability and ability to travel across North America, as required by the company.

About Lassonde

At Lassonde, we believe that great achievements begin with passionate people working together toward a common goal.

For more than 100 years, we have been creating products that are part of the everyday lives of millions of consumers across North America. Behind our fruit juices, drinks and snacks, sauces, soups, broths, ciders and wines is a team of people who innovate, collaborate, and continuously strive to deliver the best for our customers and communities.

What sets us apart is our ability to grow while staying true to who we are. Today, more than 2,900 employees contribute to our success across Canada and the United States, in an environment where ideas are valued, talent is developed, and everyone has the opportunity to make a meaningful impact.

Joining Lassonde means becoming part of a strong and ambitious organization that puts people at the heart of its success and is building the future with confidence, passion, and teamwork.

Together, we create products people love. Together, we make an impact that can be felt every day.