Experienced Lead Generation Specialist

YaaLk Technologies; Kelowna; On-site; CAD 55,000 - 75,000; Full time

Job summary

A digital marketing firm in Canada is seeking an Experienced Lead Generation Specialist to develop and execute multi-channel campaigns. Responsibilities include collaborating with sales, managing email and social media campaigns, and optimizing performance. Ideal candidates have over 3 years in lead generation, strong analytical skills, and experience with HubSpot. This role provides growth opportunities in a dynamic team environment.

Qualifications

• 3+ years of experience in demand lead generation or digital marketing.
• Strong analytical skills and experience using analytics tools like Google Analytics.
• Experience with e-commerce marketing required.

Responsibilities

• Develop and execute lead generation campaigns across various channels.
• Collaborate with sales/marketing teams to identify target audiences.
• Manage and optimize email and social media advertising campaigns.

Skills

Lead generation

Digital marketing

Analytical skills

Communication skills

B2B marketing

Tools

HubSpot

Zapier

Google Analytics

Job description

About the job Experienced Lead Generation Specialist

Description

Our partner is seeking for an experienced Lead Generation Specialist to join their growing team. As a Lead Generation Specialist, you will be responsible for developing and executing lead generation campaigns across multiple channels, including email, social media, search engines, and programmatic advertising.

Key Responsibilities

• Develop and execute lead generation campaigns across multiple channels, including email, social media, search engines, and programmatic advertising
• Collaborate with sales and marketing teams to identify target audiences and create campaigns that generate high-quality leads and revenue
• Develop marketing funnel strategies
• Build marketing automations
• Develop and manage email campaigns, including list segmentation, email content creation, and A/B testing
• Create and manage social media advertising campaigns on platforms such as Facebook, LinkedIn, and Twitter
• Manage programmatic advertising campaigns across multiple networks and platforms
• Optimize campaigns based on performance data to improve ROI and drive revenue growth
• Stay up-to-date with the latest trends, emerging platforms and cloud solutions, and best practices in lead generation and digital marketing
• Be the first point of contact for new business prospects, provide initial information, and determine the next steps for each prospect moving forward.
• Generate new leads through the creation of outreach strategies, including conducting market research and engaging customers to expand awareness, educate, and request referrals.
• Perform all prospect and customer connections primarily by phone but also email, social and digital media.
• Follow-up on inbound marketing leads and identify qualified opportunities, providing appropriate levels of information for interested prospects.
• Engage with existing customers to generate subscriptions to additional value-add services and products.
• Follow-up on leads generated through existing customers when a new location/franchise is opened.
• Provide a warm transfer to, or schedule appointments and demos for, members of the sales team, once the lead is ready to engage.
• Nurture new marketing leads by educating and developing prospects until they are ready to be introduced to or booked in for a demo with a member of the sales team.
• Support, communicate, and collaborate with the sales team on outbound strategies and lead generating efforts, including contributing to lead generation strategies and ideas during team meetings.
• Ensure successful follow-through of the sales cycle by maintaining accurate activity and lead qualification information in CRM application.
• Research generated leads and prepare executive summaries for sales team members ahead of their calls.

Requirements

• 3+ years of experience in demand lead generation or digital marketing
• Experience with email marketing platforms, social media advertising, search engine advertising, and programmatic advertising
• Strong analytical skills and experience using analytics tools such as Google Analytics
• Excellent communication and collaboration skills
• Self-starter with the ability to work independently and manage multiple projects simultaneously
• Experience with e-commerce marketing required
• Experience in B2B marketing and lead generation
• Experience with HubSpot or other CRM systems, Experience with zapier or other lead transfer tools