Automotive Sales Manager

River Valley Ford; Mission; On-site; CAD 70,000 - 110,000; Full time

Job summary

LAG Auto, a Western Canada automotive group, is seeking an Automotive Sales Manager to lead the Abbotsford showroom sales team. This on-site role involves setting targets, coaching staff, and delivering a premium customer experience across franchise brands.

You will collaborate with finance and service, analyze performance metrics, and drive promotions while upholding high standards of integrity and customer care.

Qualifications

• Strong background in automotive sales with a track record of meeting sales targets.
• Expertise in sales strategies, lead management, negotiation, and closing.
• Commitment to customer satisfaction and building long-term relationships.
• Excellent customer service and communication skills.
• Experience in sales management or team leadership in automotive.
• Ability to analyze sales data, forecast performance, and develop action plans.
• Strong organizational and time-management abilities in a fast-paced showroom.
• Familiarity with dealership management systems and CRM is an asset.
• Valid driver’s license and clean driving record.

Responsibilities

• Oversee daily sales team operations and set targets.
• Coach team members to achieve store goals and maintain customer satisfaction.
• Lead customer-focused sales processes and ensure showroom excellence.
• Coordinate with finance and service departments.
• Analyze sales reports and coordinate promotions and events.
• Recruit and train sales staff and promote best practices.
• Foster a culture of integrity and continuous improvement.

Skills

Automotive sales leadership

Sales target setting

Customer relationship management

Negotiation and closing

Sales analytics

CRM familiarity

Team coaching

Strong communication

Valid driver’s license

Education

High school diploma

Post-secondary education in business/marketing (asset)

Tools

CRM systems

Microsoft Office

Job description

Company Description LAG Auto is a multi-brand automotive group serving Western Canada through 16 dealerships across British Columbia, Alberta, and Saskatchewan. Our locations include well-known dealerships such as Lloydminster Honda, Lloydminster Hyundai, Northland Kia, Red Deer Mitsubishi, Kia Red Deer, Leduc Hyundai, YEG Drives, West Edmonton Hyundai, Lethbridge Kia, Southtown Chrysler, Cranbrook Kia, Nanaimo Mitsubishi, Nissan of Nanaimo, Nissan of Duncan, VI Drives, and River Valley Ford. We offer a wide selection of vehicles from leading brands including Mitsubishi, Kia, Hyundai, Honda, Nissan, and Ford, supported by professional service centers. LAG Auto is committed to delivering automotive excellence, focusing on quality inventory, transparent sales processes, and reliable customer care.

Role Description The Automotive Sales Manager is a full-time, on-site role based in Abbotsford, BC. This position oversees the daily operations of the sales team, including setting sales targets, monitoring performance, and coaching team members to achieve individual and store goals. The Automotive Sales Manager leads customer-focused sales processes, ensures a positive showroom experience, and supports team members in closing sales while maintaining high standards of customer satisfaction. Day-to-day responsibilities include managing inventory presentation, collaborating with finance and service departments, analyzing sales reports, coordinating promotions and events, and ensuring compliance with company policies and applicable regulations. The role also involves recruiting and training sales staff, implementing best practices, and fostering a culture of integrity, accountability, and continuous improvement.

Qualifications

• Strong background in Automotive Sales and Automotive retail operations, with a proven record of meeting or exceeding sales targets.
• Demonstrated expertise in Sales strategies and processes, including lead management, negotiation, and closing techniques.
• Commitment to Customer Satisfaction, with the ability to build long-term relationships and manage customer concerns effectively.
• Excellent Customer Service skills, including clear communication, active listening, and a professional, respectful approach.
• Prior experience in a sales management or team leadership role in the automotive industry.
• Ability to analyze sales data, forecast performance, and develop action plans to improve results.
• Strong organizational and time-management skills, with the ability to prioritize in a fast-paced showroom environment.
• Comfort with digital tools and dealership management systems; familiarity with CRM platforms is an asset.
• Valid driver’s license with a satisfactory driving record.
• High school diploma required; post-secondary education in business, marketing, or a related field is an asset.