Assistant Sales Manager

Steve Marshall Group; Abbotsford; On-site; CAD 90,000 - 120,000; Full time

Job summary

Abbotsford Nissan, part of the Steve Marshall Group, is seeking an Assistant Sales Manager to assist the Sales Manager in leading our sales department and driving team performance. This role focuses on coaching, day-to-day operations, and delivering an exceptional customer experience.

The ideal candidate communicates well, leads by example, and thrives in a fast-paced automotive environment while helping grow dealership success and customer satisfaction.

Qualifications

• Previous automotive sales experience with a track record of meeting or exceeding targets.
• Leadership, mentoring, or supervisory experience is an asset.
• Strong communication and negotiation skills with a focus on customer satisfaction.
• Proven ability to analyze data to drive sales performance and team coaching.

Responsibilities

• Support the Sales Manager in leading, motivating, and coaching the sales team to achieve targets.
• Onboard, train, and develop sales consultants for consistent performance.
• Monitor daily sales activity, lead management, and deal progression through the funnel.
• Collaborate with Finance & Insurance to coordinate deals and maximize profitability.
• Assist in executing dealership sales strategies, promotions, and marketing initiatives.
• Ensure compliance with policies, standards, and regulatory requirements in the sales process.
• Help manage inventory flow by providing market feedback and coordinating with leadership.
• Assist in customer resolution and escalations to maintain high satisfaction.
• Track and report key sales metrics to support decision-making.
• Contribute to a positive, high-performance team culture aligned with the Steve Marshall Group.

Skills

Automotive sales experience

Leadership/mentoring

Customer service excellence

Communication

Data-driven coaching

Tools

CRM systems

Dealership management software

Microsoft Office

Job description

Salary Range: $90,000.00 To $120,000.00 Annually

Abbotsford Nissan, part of the Steve Marshall Group, is looking for a motivated and experienced Assistant Sales Manager to support the Sales Manager in leading our Sales Department. This is an excellent opportunity for an automotive sales professional who is ready to take the next step into leadership and play a key role in driving team performance, customer satisfaction, and dealership success.

The ideal candidate is a strong communicator and natural leader who enjoys coaching others, supporting day-to-day sales operations, and helping create a positive, high-performance sales environment.

Role Summary

The Assistant Sales Manager supports the Sales Manager in overseeing the daily operations of the Sales Department, helping to drive vehicle sales, team performance, and customer satisfaction. This role provides leadership, coaching, and operational support to the sales team while ensuring adherence to dealership processes, company policies, and manufacturer standards. The Assistant Sales Manager works collaboratively with all dealership departments to create an exceptional customer experience, achieve sales objectives, and contribute to the overall success of the dealership.

Key Responsibilities

• Support the Sales Manager in leading, motivating, and coaching the sales team to achieve individual and dealership sales targets.
• Assist with onboarding, training, and ongoing development of sales consultants to ensure consistent performance and adherence to process.
• Help monitor daily sales activity, including lead management, customer follow-up, and deal progression through the sales funnel.
• Work closely with the Finance & Insurance team to ensure smooth deal coordination, maximizing profitability and maintaining a strong customer experience.
• Support the execution of dealership sales strategies, promotions, and marketing initiatives as directed by leadership.
• Ensure compliance with company policies, manufacturer standards, and all applicable regulatory requirements within the sales process.
• Assist in managing inventory flow by communicating market feedback and supporting coordination with leadership on vehicle ordering, pricing, and merchandising.
• Step in to support customer resolution and escalations, helping to maintain a high level of customer satisfaction.
• Track and report key sales performance metrics to the Sales Manager to support decision-making and identify areas of opportunity.
• Contribute to and help maintain a positive, high-performance team culture aligned with the values of the Steve Marshall Group.

Qualifications

• Previous automotive sales experience, with demonstrated success in achieving sales targets and delivering exceptional customer service.
• Prior leadership, mentoring, or supervisory experience is considered an asset.
• Proven track record of meeting or exceeding sales targets.
• Strong leadership skills with the ability to coach, mentor, and inspire a team.
• Excellent communication, negotiation, and customer service skills.
• Proficient in CRM systems, dealership management software, and Microsoft Office Suite.
• Strong business acumen with the ability to analyze data and make informed decisions.
• Valid driver’s license with a clean driving record.

At Abbotsford Nissan, you’ll be part of the Steve Marshall Group, a growing automotive organization committed to developing its people, delivering exceptional customer experiences, and building strong teams.