Automotive Product Marketing Manager

Placements24; Kimberley; Hybrid; CAD 46,000 - 80,000; Full time

Benefits offered by this job

Health benefits

Hybrid work arrangement

Professional development

Job summary

Placements24 seeks an experienced Product Marketing Manager to lead market strategy for automotive product lines from Kimberley. This hybrid role blends on-site collaboration with remote planning and content creation.

You will craft product messaging, manage launches, analyze trends, and work with sales, engineering, and operations to grow market share. A Bachelor’s in Marketing or related field and 5+ years in product marketing are required; MBA is a plus.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum 5 years of product marketing experience, preferably automotive.
• Proven track record in developing and executing marketing strategies.
• Strong market research, segmentation, and positioning skills.
• Excellent communication and presentation abilities.
• Experience with digital marketing channels and tools.

Responsibilities

• Develop and implement strategic marketing plans for automotive product portfolios.
• Create messaging, value propositions, and marketing collateral.
• Lead product launches with sales, engineering, and operations teams.
• Analyze market trends and customer needs to identify growth opportunities.
• Develop pricing strategies and promotional campaigns to drive sales.

Skills

Marketing strategy

Market research

Digital marketing

Communication

Data analysis

Education

Bachelor's degree in Marketing or Business Administration

MBA (preferred)

Tools

CRM tools

SEO/SEM

Job description

About the Role

Our client, a dynamic automotive aftermarket parts supplier, is looking for an experienced Product Marketing Manager to lead their market strategy from **Kimberley, Northern Cape**. This role is responsible for developing and executing comprehensive marketing plans for new and existing automotive product lines. You will drive product positioning, messaging, and go-to-market strategies to increase market share and brand awareness. This hybrid role allows for a strategic blend of on-site team collaboration and market analysis in **Kimberley**, with the flexibility of remote work for focused planning and content creation. This is an excellent opportunity to shape the commercial success of automotive products.

Key Responsibilities

• Develop and implement strategic marketing plans for automotive product portfolios, including market research, competitive analysis, and positioning.
• Create compelling product messaging, value propositions, and marketing collateral (brochures, presentations, web content).
• Manage product launch activities, coordinating with sales, engineering, and operations teams.
• Analyze market trends, customer needs, and sales data to identify new product opportunities and growth areas.
• Develop pricing strategies and promotional campaigns to drive sales and profitability.
• Manage relationships with key stakeholders, including distributors and industry partners.
• Track and report on marketing campaign performance and ROI.
• Provide training and support to the sales team on product features and benefits.
• Stay abreast of automotive industry developments and competitive landscape.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
• Minimum of 5 years of experience in product marketing, preferably within the automotive industry or aftermarket sector.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of marketing principles, including market research, segmentation, and positioning.
• Excellent written and verbal communication skills, with strong presentation abilities.
• Experience with digital marketing channels and tools.
• Analytical skills to interpret market data and drive data-informed decisions.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Collaborative spirit, suitable for a hybrid work model in **Kimberley**.

Benefits

• Competitive annual salary of R .
• Hybrid work arrangement providing flexibility for **Kimberley**-based employees.
• Comprehensive health and retirement benefits.
• Opportunities for professional development and attendance at industry events.
• A dynamic role with significant impact on product success.
• Collaborative and supportive team environment.
• Generous paid time off and holiday schedule.
• Potential for performance-based bonuses.