Analytics-Driven Marketing Manager

MGI Construction Corp.; Toronto; Hybrid; CAD 85,000 - 110,000; Full time

Job summary

MGI Construction Corp. in Toronto seeks a Marketing Manager to lead short and long-term campaigns that build brand awareness and a consistent image. You will set measurable marketing goals using your analytical and technical skills to grow the audience and engagement.

The role includes creating content for blogs and social media, implementing campaigns, leveraging SEM/SEO, analyzing traffic and demographics, and guiding coordinators toward career progression.

Qualifications

• Post-secondary credential in marketing, communications or related field.
• Strong analytical mindset with ability to set measurable goals.
• Experience creating multi-channel campaigns and content.

Responsibilities

• Create content for blogs, social media and other media.
• Strategically implement marketing campaigns to grow the brand's audience.
• Leverage SEM/SEO to increase visibility.
• Adapt to and predict the shifting digital landscape.
• Analyze traffic, interactions, reach and other metrics to boost engagement.
• Evaluate data on target demographics to understand client interests.
• Train, manage and develop career progression for coordinators.

Skills

Content creation

Marketing strategy

Analytics

SEO/SEM

Team leadership

Education

Post-Secondary Certificate, Degree, or Diploma

Tools

Web analytics tools

Content management systems

SEO tools

Job description

MGI Construction Corp. in Toronto seeks a Marketing Manager to lead short and long-term campaigns that build brand awareness and a consistent image. You will set measurable marketing goals using your analytical and technical skills to grow the audience and engagement.

The role includes creating content for blogs and social media, implementing campaigns, leveraging SEM/SEO, analyzing traffic and demographics, and guiding coordinators toward career progression.