Digital Marketing Leader — Growth, SEO & AI Optimization

Hibob Inc.; Canada; Hybrid; CAD 83,000 - 104,000; Full time

Benefits offered by this job

Hybrid work environment

Home office startup bonus

Job summary

CPA Ontario is seeking a Digital Marketing Manager to lead the organization’s digital strategy, campaigns and growth programs. You will manage a team of digital marketing specialists and collaborate with marketing leaders, business units and agency partners to drive measurable results through paid media, social media, SEO, AI optimization, analytics and campaign management.

The role sits within Marketing and Member Services, reporting to the Director, Digital Marketing, and works closely with

Qualifications

• A university degree in Marketing, Business, Communications, Digital Marketing or a related field.
• 3+ years of progressive digital marketing experience with leadership.
• Strong experience managing paid media across Google Ads, Microsoft Ads, LinkedIn, Meta.
• Experience with SEO, technical SEO and AI-driven search experiences (AIO).
• Knowledge of CMS platforms such as AEM, WordPress, Drupal and Agility.

Responsibilities

• Support the development and execution of CPA Ontario’s digital marketing strategy with a focus on growth and measurable outcomes.
• Oversee planning, execution, optimization and reporting of campaigns across major platforms.
• Lead SEO and AI optimization strategies to improve visibility and conversion.
• Establish measurement frameworks using GA4, GTM and dashboards; manage budgets and agency relationships.
• Advise senior stakeholders and guide the team from strategy to execution.

Skills

Digital marketing leadership

Paid media management

SEO & AI optimization

GA4 & GTM

Budget management

Education

University degree in Marketing/Business/Communications/Digital Marketing or related field

Tools

AEM

WordPress

Drupal

Agility

Google Analytics 4

Google Tag Manager

Job description

CPA Ontario is seeking a Digital Marketing Manager to lead the organization’s digital strategy, campaigns and growth programs. You will manage a team of digital marketing specialists and collaborate with marketing leaders, business units and agency partners to drive measurable results through paid media, social media, SEO, AI optimization, analytics and campaign management.

The role sits within Marketing and Member Services, reporting to the Director, Digital Marketing, and works closely with