Marketing Automation Manager

Cella; Mississauga; On-site; CAD 110,000 - 150,000; Full time

Job summary

Cella is seeking a Manager, Digital Marketing Automation to lead a team of digital marketing professionals and own automation platforms across email, landing pages, and lead capture. You will design data-driven customer journeys and optimize campaigns within a large enterprise environment.

You will collaborate with Sales, Marketing Analytics, and IS teams to ensure compliant, personalized interactions. This role starts onsite in Toronto with a planned relocation to Mississauga.

Qualifications

• 5+ years of hands-on marketing automation experience (Marketo preferred).
• 3+ years of direct people management experience in a large enterprise.
• Experience navigating legal, compliance, and governance in a large org.

Responsibilities

• Lead a team of 10 digital marketing professionals across channels.
• Own the marketing automation and sales enablement platform roadmaps.
• Design personalized customer journeys based on data-driven insights.
• Manage end-to-end campaign design, launch, and optimization.
• Refine lead scoring, list management, and sales enablement practices.
• Track metrics, run A/B tests, and report performance for optimization.

Skills

Team leadership

Marketing automation

Campaign design

CRM systems

Data-driven marketing

A/B testing

Education

Bachelor's degree in Marketing/Business/IT

Tools

Marketo

Salesforce

Adobe Marketing Stack

Adobe Analytics

Seismic

Google Analytics

Tableau

Adobe Target

Job description

Our client, a leading organization in the financial services sector, is seeking a highly skilled and results-driven Manager, Digital Marketing Automation to join their team. In this role, you will lead a high-performing team responsible for email marketing, lead capture, and landing pages to create exceptional, personalized customer experiences across all of our client's digital channels. You will own the marketing automation and sales enablement platform strategies, driving sales, mitigating redemptions, and successfully promoting brand awareness.

This is a full-time, permanent position that will initially start onsite at our client's office in downtown Toronto, with a planned office relocation to Mississauga before the end of the year.

As the Manager, Digital Marketing Automation, you will lead campaign planning, execution, maintenance, and continuous optimization of marketing campaigns while leveraging marketing A.I. to create efficiencies. Working closely with our client’s Sales, Marketing, Business Analytics, and Information Systems teams, you will design personalized customer journeys based on data-driven insights. Operating within a large enterprise environment, you will handle end-to-end campaign ownership, lead nurture strategies, and project management while navigating enterprise regulatory and compliance requirements.

Responsibilities

• Team Leadership: Lead, mentor, and grow a team of 10 digital marketing professionals in managing digital channels, marketing automation platforms, and sales enablement technology.
• Strategy & Execution: Own and execute the digital marketing automation and sales enablement platform roadmaps, as well as tailored database audience segmentation.
• Campaign Operations: Manage end-to-end campaign design, development, launch, tracking, lead nurture, re-engagement, and onboarding campaigns.
• Sales Enablement: Continuously refine lead scoring rules, list management, and best practices to equip sales teams for effective customer engagements across the buyer journey.
• Measurement & Optimization: Track campaign and website metrics, conduct A/B testing, and deliver regular performance reporting to optimize conversion rates, open rates, and engagement.
• A.I. & Innovation: Serve as the subject matter expert on marketing automation and A.I. integration, identifying industry trends to ensure market-leading execution.
• Project Management: Oversee production and material execution for performance-related reporting and fund updates, while writing and reviewing business requirements for new initiatives.

Requirements

• Experience: 5+ years of deep hands-on marketing automation experience (Marketo strongly preferred) and 3+ years of direct people management experience leading high-performing teams (Note: a minimum of 3 years of experience leading direct reports is essential, candidates without this level of people leadership skills will not be considered)
• Enterprise Background: Proven experience navigating the legal, compliance, and governance complexities of a large enterprise organization.
• Education: University Degree (Bachelor’s) in Marketing, Business, Arts, Math, IT, Engineering, or equivalent practical experience.
• Technical Toolkit: Deep familiarity with modern marketing automation tools, CRM systems (Salesforce preferred), Adobe Marketing Stack (or advanced Salesforce Marketing Cloud), Adobe Analytics, and Sales Enablement platforms (e.g., Seismic).
• Core Competencies: Strong critical thinking, problem-solving, analytical skills, and a technology-forward mindset with a strong sense of personal accountability.
• Soft Skills: Exceptional written and oral communication skills, strong project management abilities, and a proven track record of inspiring and leading a team.
• Marketo Certified Expert or Adobe Analytics Certification are nice to have.
• Experience with digital analytics platforms (Google Analytics, Tableau) and website personalization tools (Adobe Target), are preferred.
• Knowledge of database administration and multi-channel execution (SEM/SEO, display, social, webinars) are a bonus.

Note: This posting is for existing and upcoming vacancies.