Marketing Analyst

MDG; Oakville; On-site; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive compensation

Collaborative team culture

Snacks and beverages

In-house meals

Job summary

MDG in Oakville, ON is seeking a Marketing Analyst to join our on-site team at the head office. You will translate marketing objectives into actionable campaigns across multiple channels, monitor performance, and drive customer acquisition and growth.

You’ll manage external lead-generation partners, track budgets, analyze CAC and ROI, and present clear insights to senior leadership. The role emphasizes data-driven decision making, CRO, and optimizing digital customer journeys.

Qualifications

• 3–5 years of hands-on experience in marketing analytics, digital strategy, demand generation, or related field.
• Strong knowledge of Google Analytics or other analytics platforms and performance measurement.
• Solid understanding of UX, CRO, and digital customer journeys.

Responsibilities

• Execute and optimize campaigns across paid, organic, email, affiliate, direct mail, and partner channels.
• Coordinate product launches and promotional campaigns, translating features into customer value.
• Monitor website traffic, user journeys, landing pages, and conversion funnels to improve acquisition.
• Manage relationships with external lead-generation partners, monitoring quality, costs, and performance.
• Track budgets and campaign spend; analyze CAC and ROI.
• Analyze channels and emerging traffic sources for growth opportunities.
• Research new marketing tools and assess costs and implementation considerations.
• Prepare clear marketing performance reports for senior leadership.
• Conduct ongoing testing and optimization activities to improve campaign performance.
• Manage day-to-day marketing activities through Jira workflows.

Skills

Marketing analytics

Data interpretation

Communication skills

Analytical thinking

Project management

Education

Bachelor's degree in Marketing/Business or related field

Tools

Jira

Job description

This role is 100% on-site at our Head Office in Oakville, ON

Role Overview

We are looking for a motivated and skilled Marketing Analyst to join our growing team in Oakville, ON. The ideal candidate is an analytical and results-oriented marketing professional who can translate marketing objectives into effective day-to-day execution. Supporting the execution, measurement, and optimization of marketing campaigns and initiatives, this position contributes to customer acquisition and growth. Key activities include working across multiple acquisition channels, managing external lead-generation partners, monitoring marketing performance, and identifying opportunities to improve campaign and funnel results.

What You'll Do

• Execute and optimize marketing campaigns across paid, organic, email, affiliate, direct mail, and partner acquisition channels.
• Coordinate product launches, value-added programs, and promotional campaigns, translating technical product features into clear, customer-focused value propositions.
• Monitor website traffic, user journeys, landing pages, and conversion funnels to identify opportunities and improve customer acquisition performance.
• Manage day-to-day relationships with external lead-generation partners, monitoring lead quality, costs, and performance using internal reporting and dashboards.
• Track assigned marketing budgets and campaign spend, and analyze key performance measures including Customer Acquisition Cost (CAC) and Return on Investment (ROI).
• Analyze marketing channels and emerging traffic sources to identify opportunities for growth and optimization.
• Research new marketing tools and services, assess costs and implementation considerations, and provide recommendations.
• Prepare clear marketing performance reports and presentations for senior leadership.
• Conduct ongoing testing and optimization activities to improve campaign performance and overall marketing results.
• Manage day-to-day marketing activities and optimization initiatives through a structured ticketing process in Jira.

Qualifications

• Bachelor’s degree in Marketing, Business, Commerce, Mathematics, or a related quantitative field.
• 3-5 years of hands-on experience in marketing analytics, digital strategy, demand generation, performance marketing, or a related field.
• Strong knowledge of Google Analytics, advertising platform analytics, marketing dashboards, and performance measurement.
• Solid understanding of website structure, user experience (UX), conversion-rate optimization (CRO), and digital customer journeys.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Highly organized, with the ability to manage multiple priorities, deadlines, and projects simultaneously.
• Strong communication skills, with the ability to clearly present marketing performance and recommendations clearly to stakeholders.
• Experience with Jira or similar project/task management tools is an asset.
• Experience in financial services, consumer finance, fintech, e-commerce, or another performance-based industry is an asset.

Who You Are

• A self-starter who can effectively prioritize and execute multiple tasks and initiatives
• A resourceful problem-solver who takes initiative and can turn ideas and objectives into action
• Strong analytical and critical-thinking skills, with the ability to understand data, identify opportunities, and make sound decisions
• A proactive and collaborative professional who can work independently, manage multiple priorities, and contribute to broader business goals

Our Benefits and Perks

• Competitive compensation packages with extended health and wellness benefits, employee discounts, paid time off, and more
• A collaborative and supportive team culture
• Complimentary snacks and coffee/tea
• Discounted, freshly prepared hot breakfasts and lunches made by our in-house Chef

Salary Range: $60,000 - $80,000 plus eligibility for a discretionary performance bonus

Vacancy Status: This posting is for an existing vacancy.

AI Disclosure: We may use AI-enabled tools to screen, select, and assess applications. All AI outputs are reviewed and validated by our HR team.

Why Join Our Company

MDG is a leader in consumer financing programs, enterprise technologies, and the sale of computer technology, electronics, furniture, and more. With over 30 years of exponential growth, MDG's portfolio includes award-winning PCs and notebooks used by millions of consumers and businesses across North America. As we continue to evolve, MDG has expanded into a comprehensive e-commerce platform, broadening our product offerings to provide an even greater selection to our customers.

MDG is committed to investing in its people, fostering a passion for innovation and growth. We cultivate a culture of empowerment, where employees are encouraged to make impactful decisions and see their contributions driving real-time results for their teams and the organization.

MDG recognizes Canada's diversity as a source of national pride and strength. It is our policy to ensure equal employment opportunity without discrimination on the basis of race, religion, national origin, age, sex, disability, or any other basis protected by law. MDG welcomes and encourages applications from people with disabilities. Accommodations are available upon request for applicants participating in all aspects of the selection process.