AI-Powered SEO Strategist

Michael Page

Toronto

On-site

CAD 65,000 - 90,000

Full time

3 days ago

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Job summary

MPI is seeking an SEO Specialist in the technology department to improve the online visibility of the company’s digital platforms within the insurance sector. You will optimize content, implement SEO strategies, and drive organic traffic while working with multiple marketing teams to align consumer experiences and improve efficiency.

The role requires 3–5 years of SEO experience, proficiency in HTML/CSS/JS, and familiarity with AI tools and GA4.

Qualifications

Post-secondary degree in SEO, Marketing or related field.
A minimum of 3-5 years' experience as an SEO specialist.
Proficiency in HTML, CSS & Javascript and knowledge of AI tools.
Familiarity with Google Analytics 4 and recognized SEO certifications.

Responsibilities

Monitor, analyze and optimize website activity, traffic trends, SERP rankings and customer acquisition metrics.
Perform site audits and compliance checks using SEO tools and software.
Define and implement SEO strategies to optimize website architecture and search performance.
Collaborate with marketing teams to drive aligned consumer experiences and efficiencies.
Use data to identify optimization opportunities and test strategies.
Create weekly, monthly and quarterly performance reports against forecasts.
Leverage AI insights to identify high-performing keywords and long-tail opportunities.
Forecast traffic, keyword performance and ROI using AI models and generate alt text/captions/tags for media.