SEO Specialist

Michael Page; Toronto; On-site; CAD 65,000 - 90,000; Full time

Job summary

MPI is seeking an SEO Specialist in the technology department to improve the online visibility of the company’s digital platforms within the insurance sector. You will optimize content, implement SEO strategies, and drive organic traffic while working with multiple marketing teams to align consumer experiences and improve efficiency.

The role requires 3–5 years of SEO experience, proficiency in HTML/CSS/JS, and familiarity with AI tools and GA4.

Qualifications

• Post-secondary degree in SEO, Marketing or related field.
• A minimum of 3-5 years' experience as an SEO specialist.
• Proficiency in HTML, CSS & Javascript and knowledge of AI tools.
• Familiarity with Google Analytics 4 and recognized SEO certifications.

Responsibilities

• Monitor, analyze and optimize website activity, traffic trends, SERP rankings and customer acquisition metrics.
• Perform site audits and compliance checks using SEO tools and software.
• Define and implement SEO strategies to optimize website architecture and search performance.
• Collaborate with marketing teams to drive aligned consumer experiences and efficiencies.
• Use data to identify optimization opportunities and test strategies.
• Create weekly, monthly and quarterly performance reports against forecasts.
• Leverage AI insights to identify high-performing keywords and long-tail opportunities.
• Forecast traffic, keyword performance and ROI using AI models and generate alt text/captions/tags for media.

Skills

SEO expertise

AI tools experience

HTML/CSS/JS knowledge

Education

Bachelor's degree in SEO/Marketing

Tools

JIRA

SEMrush

Workfront

Screaming Frog

Contentful

GA4 Certification

Job description

As an SEO Specialist in the technology department, you will play a key role in improving the online visibility of the company's digital platforms. You will focus on optimizing website content and implementing SEO strategies to drive organic traffic and enhance search engine rankings.

The company operates within the insurance industry.

Description

• Monitor, analyze and optimize website activity, traffic trends, SERP rankings and customer acquisition metrics
• Make use of SEO tools and supporting software to perform site audits and compliance checks
• Help define and implement SEO strategies that optimize website architecture to improve search performance
• Work with multiple marketing teams to drive aligned consumer experiences and identify opportunities for operational and performance efficiencies
• Use data and analytics to identify opportunities for optimization
• Design, execute, and analyze tests to optimize performance, scale winners
• Create weekly, monthly, and quarterly reports to evaluate performance against forecast
• Use AI-powered tools and machine-learning insights to identify high-performing keywords, prompts, predict trends, and suggest long-tail keywords.
• Forecast traffic trends, seasonal keyword performance, and ROI of SEO campaigns using AI models, auto-generate alt text, captions, and tags for images and videos.
• Present insights and recommendations to stakeholders and drive SEO best practices across teams
• Collaborate with developers, content teams, and marketing partners to implement SEO initiatives

MPI does not discriminate on the basis of race, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, or based on an individual's status in any group or class otherwise protected under applicable human rights legislation. MPI encourages applications from minorities, women, the disabled and all other qualified applicants.

Profile

• Post-secondary degree in SEO, Marketing or related field
• A minimum of 3-5 years' experience as an SEO specialist.
• Understanding of AI tools, large language models (LLMs), and their application within search engines, generative search optimization (GEO), and digital marketing
• Google Analytics 4 Certification preferred
• Recognized SEO certifications preferred
• Experience with JIRA & SEMRush, Workfront & Screaming Frog and Contentful preferred
• Experience with standard Google products/tools (Analytics, Search Console, Business Profiles)
• Understanding of web design, graphic design, schema markup and copywriting for SEO

Job Offer

• Performance-based bonus of 10-15%.
• Permanent position with growth opportunities.
• Opportunity to lead impactful SEO initiatives that directly influence website performance and customer acquisition.
• Exposure to advanced AI-powered tools, machine-learning insights, and emerging generative search optimization practices.
• Collaboration with developers, content professionals, marketing teams, and key stakeholders across the organization.
  

As an SEO Specialist in the technology department, you will play a key role in improving the online visibility of the company's digital platforms. You will focus on optimizing website content and implementing SEO strategies to drive organic traffic and enhance search engine rankings.

The company operates within the insurance industry.

Description

• Monitor, analyze and optimize website activity, traffic trends, SERP rankings and customer acquisition metrics
• Make use of SEO tools and supporting software to perform site audits and compliance checks
• Help define and implement SEO strategies that optimize website architecture to improve search performance
• Work with multiple marketing teams to drive aligned consumer experiences and identify opportunities for operational and performance efficiencies
• Use data and analytics to identify opportunities for optimization
• Design, execute, and analyze tests to optimize performance, scale winnersCreate weekly, monthly, and quarterly reports to evaluate performance against forecast
• Use AI-powered tools and machine-learning insights to identify high-performing keywords, prompts, predict trends, and suggest long-tail keywords.
• Forecast traffic trends, seasonal keyword performance, and ROI of SEO campaigns using AI models, auto-generate alt text, captions, and tags for images and videos.
• Present insights and recommendations to stakeholders and drive SEO best practices across teams
• Collaborate with developers, content teams, and marketing partners to implement SEO initiatives

MPI does not discriminate on the basis of race, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, or based on an individual's status in any group or class otherwise protected under applicable human rights legislation. MPI encourages applications from minorities, women, the disabled and all other qualified applicants.

Profile

• Post-secondary degree in SEO, Marketing or related field
• A minimum of 3-5 years' experience as an SEO specialist.
• Must be proficient in HTML, CSS & Javascript
• Understanding of AI tools, large language models (LLMs), and their application within search engines, generative search optimization (GEO), and digital marketing
• Google Analytics 4 Certification preferred
• Recognized SEO certifications preferred
• Experience with JIRA & SEMRush, Workfront & Screaming Frog and Contentful preferred
• Experience with standard Google products/tools (Analytics, Search Console, Business Profiles)
• Understanding of web design, graphic design, schema markup and copywriting for SEO

Job Offer

• Performance-based bonus of 10-15%.
• Permanent position with growth opportunities.
• Opportunity to lead impactful SEO initiatives that directly influence website performance and customer acquisition.
• Exposure to advanced AI-powered tools, machine-learning insights, and emerging generative search optimization practices.
• Collaboration with developers, content professionals, marketing teams, and key stakeholders across the organization.
  

MPI does not discriminate on the basis of race, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, or based on an individual's status in any group or class otherwise protected under applicable human rights legislation. MPI encourages applications from minorities, women, the disabled and all other qualified applicants