SEO Manager

Salt Digital Recruitment; Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

Salt Digital Recruitment's client seeks an SEO Strategist to drive the North America strategy, partnering with global teams to boost visibility, traffic, and conversions. You will lead regional initiatives, conduct audits, and align cross-functional efforts to meet business goals.

The role requires 5+ years in SEO, strong analytics, CMS experience, and proficiency with tools like Google Search Console, SEMrush, Ahrefs, GA4, and Power BI. Bachelor's degree in Marketing or related field preferred.

Qualifications

• 5+ years of experience in an SEO-focused role.
• Strong knowledge of SEO best practices, algorithms, and emerging trends.
• Proficiency with SEO and analytics tools (e.g., Google Search Console, SEMrush, Ahrefs, GA4, Power BI).
• Experience with Content Management Systems (CMS).
• Bachelor's degree (BA/BS) in Marketing, Communications, or a related field preferred.

Responsibilities

• Develop NA SEO strategy in collaboration with global SEO team and cross-functional partners.
• Track and report on SEO performance; deliver actionable insights to stakeholders.
• Conduct ongoing audits for on-page, off-page, and technical SEO; manage agency partners.

Skills

Strategic thinking

Analytical thinking

Strong communicator

Self-starter

Education

Bachelor's degree (BA/BS) in Marketing, Communications or related field

Tools

Google Search Console

SEMrush

Ahrefs

GA4

Power BI

Job description

Our client is looking for a SEO Strategist will drive and support the strategic SEO direction and performance across the North America (NA) region, collaborating with global and cross-functional teams to optimize visibility, traffic, and conversions.

Key Responsibilities

Regional Strategy & Collaboration Partner with the global SEO team to develop the North America SEO strategy, prioritized action plans, and performance forecasts. Collaborate with Web, Product Marketing Management (PMM), and local marketing teams to ensure SEO initiatives are effectively prioritized and implemented. Identify opportunities to improve efficiency and alignment across global SEO operations. Represent SEO on cross-functional projects, providing insights, strategy, and recommendations to meet business goals.

Performance Analysis & Reporting

Track and analyze website traffic, user behavior, and conversion data to evaluate SEO effectiveness. Deliver regular performance reports that communicate clear, actionable insights to non-SEO stakeholders.

Optimization & Technical SEO

Conduct ongoing audits to identify and resolve on-page, off-page, and technical SEO issues (e.g., crawling, indexation, hreflang). Manage agency partners, reviewing and approving content and outreach activities to ensure high-quality deliverables that support regional objectives.

Operational Support

Respond to SEO-related requests from internal teams via Workfront, including but not limited to:

• Keyword research and competitor analysis
• Metadata optimization
• Pre-publication SEO checks
• Recommendations for website migrations or redesigns

Who You Are

A strategic and analytical thinker who provides creative, data-driven solutions.

A proactive self-starter who can independently move projects forward while thriving in a collaborative environment.

A strong communicator capable of translating technical insights into clear business impact for a range of stakeholders.

A well-rounded SEO professional with deep expertise across on-page, off-page, and technical disciplines.

Highly data-literate, with the ability to interpret complex datasets and present actionable insights.

Organized and detail-oriented, adept at managing multiple priorities and meeting deadlines.

Curious and growth-minded, continuously learning and staying ahead of SEO and GEO industry trends.

Skills & Experience

• 5+ years of experience in an SEO-focused role.
• Strong knowledge of SEO best practices, algorithms, and emerging trends.
• Proficiency with SEO and analytics tools (e.g., Google Search Console, SEMrush, Ahrefs, GA4, Power BI).
• Experience with Content Management Systems (CMS).
• Bachelor's degree (BA/BS) in Marketing, Communications, or a related field preferred.