SEO & AI Strategy Lead

Tru India; Toronto; Hybrid; CAD 70,000 - 85,000; Full time

Benefits offered by this job

Remote work arrangement

Employer-paid benefits

Team events

Job summary

Tru Inc is seeking an SEO & Marketing Strategist to lead organic search and AI-enabled discovery strategies for enterprise clients. The role blends strategic direction with collaboration across content, UX, and technical teams in a hybrid arrangement within the Greater Toronto Area.

You will translate business goals and user behavior into comprehensive SEO, AEO/GEO, content, IA, and AI visibility strategies, guiding a team of technicians while ensuring measurable growth for clients.

Qualifications

• 5+ years of SEO experience and proven ability to develop strategy rather than just execute tasks.
• Experience translating business objectives into organic search strategies across multiple channels.
• Ability to mentor and develop junior team members and collaborate with cross-functional teams.
• Agency or consulting experience is strongly preferred.

Responsibilities

• Develop integrated organic search strategies across traditional and AI-powered experiences.
• Partner with creative, content and UX teams to translate opportunities into experiences.
• Lead technical SEO direction, audits, and enablement for optimization work.
• Define KPIs, reporting, and actionable insights that tie back to client growth.
• Mentor junior team members and raise SEO capability across the team.

Skills

SEO strategy

AI search

Content strategy

Technical SEO

Analytics

Tools

Google Search Console

GA4

SEO platforms

Job description

Tru Inc is seeking an SEO & Marketing Strategist to lead organic search and AI-enabled discovery strategies for enterprise clients. The role blends strategic direction with collaboration across content, UX, and technical teams in a hybrid arrangement within the Greater Toronto Area.

You will translate business goals and user behavior into comprehensive SEO, AEO/GEO, content, IA, and AI visibility strategies, guiding a team of technicians while ensuring measurable growth for clients.