SEO Specialist

Michael Page International (Canada); Toronto; On-site; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Bonus 10–15%

Growth opportunities

Cross-team collaboration

Job summary

Michael Page International (Canada) is seeking an SEO & AI-forward specialist to lead enterprise SEO initiatives within the insurance sector. You will monitor performance, optimize site activity, and collaborate with marketing and development teams to enhance search visibility and customer acquisition.

The role emphasizes leveraging AI tools, advanced analytics, and stakeholder communication to drive scalable SEO wins across the organization.

Qualifications

• Post-secondary degree in SEO, Marketing or related field.
• 3–5 years' experience as an SEO specialist.
• Proficient in HTML, CSS & JavaScript.
• Understanding of AI tools and their application in search optimization.
• Experience with SEO tools like SEMRush, Screaming Frog, and Google Analytics 4.

Responsibilities

• Drive enterprise SEO strategy using AI and advanced optimization tools.
• Monitor, analyze, and optimize website activity, traffic trends, and SERP rankings.
• Define and implement SEO strategies to improve site architecture and performance.
• Collaborate with marketing teams to align consumer experiences and efficiencies.
• Use data to identify optimization opportunities and test performance.
• Present insights and recommendations to stakeholders and drive best practices.

Skills

SEO expertise

AI tools & LLMs

Data analysis

Cross-functional collaboration

HTML/CSS/JavaScript basics

Education

Post-secondary degree in SEO/Marketing or related field

3–5 years SEO experience

Tools

SEMRush

JIRA

Screaming Frog

Contentful

Workfront

Google Analytics 4

Job description

• Drive enterprise SEO strategy using AI, and advanced optimization tools.
• Partner with cross-functional teams to influence digital growth and performance.

About Our Client

The company operates within the insurance industry.

Job Description

• Monitor, analyze and optimize website activity, traffic trends, SERP rankings and customer acquisition metrics
• Make use of SEO tools and supporting software to perform site audits and compliance checks
• Help define and implement SEO strategies that optimize website architecture to improve search performance
• Work with multiple marketing teams to drive aligned consumer experiences and identify opportunities for operational and performance efficiencies
• Use data and analytics to identify opportunities for optimization
• Design, execute, and analyze tests to optimize performance, scale winners
• Create weekly, monthly, and quarterly reports to evaluate performance against forecast
• Use AI-powered tools and machine-learning insights to identify high-performing keywords, prompts, predict trends, and suggest long-tail keywords.
• Forecast traffic trends, seasonal keyword performance, and ROI of SEO campaigns using AI models, auto-generate alt text, captions, and tags for images and videos.
• Present insights and recommendations to stakeholders and drive SEO best practices across teams
• Collaborate with developers, content teams, and marketing partners to implement SEO initiatives

MPI does not discriminate on the basis of race, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, or based on an individual's status in any group or class otherwise protected under applicable human rights legislation. MPI encourages applications from minorities, women, the disabled and all other qualified applicants.MPI does not discriminate on the basis of race, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, or based on an individual's status in any group or class otherwise protected under applicable human rights legislation. MPI encourages applications from minorities, women, the disabled and all other qualified applicants

The Successful Applicant

• Post-secondary degree in SEO, Marketing or related field
• A minimum of 3-5 years' experience as an SEO specialist.
• Must be proficient in HTML, CSS & Javascript
• Understanding of AI tools, large language models (LLMs), and their application within search engines, generative search optimization (GEO), and digital marketing
• Google Analytics 4 Certification preferred
• Recognized SEO certifications preferred
• Experience with JIRA & SEMRush, Workfront & Screaming Frog and Contentful preferred
• Experience with standard Google products/tools (Analytics, Search Console, Business Profiles)
• Understanding of web design, graphic design, schema markup and copywriting for SEO

What's on Offer

• Performance-based bonus of 10-15%.
• Permanent position with growth opportunities.
• Opportunity to lead impactful SEO initiatives that directly influence website performance and customer acquisition.
• Exposure to advanced AI-powered tools, machine-learning insights, and emerging generative search optimization practices.
• Collaboration with developers, content professionals, marketing teams, and key stakeholders across the organization.