Global SEO & AI Discovery Leader

Tree Trust; Canada; Hybrid; CAD 100,000 - 118,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

RRSP matching

Flexible Spending Account

Health Savings Account

Paid holidays

Paid time off

Employee assistance program

Job summary

SurveyMonkey is seeking a leader in organic search and discovery to drive global organic growth across all web. You will balance traditional SEO foundations with AI‑powered priorities to lead in a search landscape reshaped by AI.

Build a holistic strategy with Growth Marketing to optimize capital allocation, oversee content architecture and localization, and partner with Engineering to ensure crawlability and visibility. This role emphasizes an AI‑first approach and measurable business impact.

Qualifications

• 6+ years of professional experience in SEO, Content Strategy, or Digital Product Management within a large‑scale, high‑growth organization, with 1–2 years of people management.
• Analytics & Visualization: Proficiency in translating complex data into actionable narratives by building custom dashboards and pulling deep insights from tools such as Tableau and Amplitude.
• Expertise in the "New Search" Stack: Deep understanding of AEO vs. SEO, specifically how LLMs parse "Information Gain," entity relationships, and sentiment.
• Multi‑Media Content Mastery: Proven track record of managing and optimizing content across various formats for search rankings and user engagement.
• CMS & Technical Proficiency: Strong experience managing content publication within an enterprise CMS and utilizing SEO research tools (Google Search Console, Ahrefs, or similar).
• Strategic Influence: Ability to translate complex AI behavioral shifts into clear business strategies and influence senior leadership.
• High Ownership: A self‑starter who can move from reactive answering to proactive education, and drive a competitive advantage in a rapidly shifting landscape.

Responsibilities

• Oversee global organic growth strategy across web and establish SurveyMonkey as an authority.
• Build a Holistic Search Strategy: Work alongside Manager of Growth Marketing to integrate organic visibility with paid SEM performance to optimize capital allocation.
• Drive the SEO/AEO Strategic Roadmap: Operationalize the measurement of AI discovery and unify traditional content with Model Training dominance for LLMs.
• Foundational SEO Excellence: Oversee global content architecture, localization, internal linking strategies, metadata optimization, and schema markup.
• AI‑First Tooling: Lead AI‑first approach to SEO/AEO operations, including MCPs to bridge data silos between enterprise repositories and LLMs.
• End-to-End Content Operations: Plan the web content calendar with Senior Manager of Product Marketing and Web Content for discovery and high‑value actions.
• Strategic Business Impact: Translate SEO performance into bottom‑line value aligning with high‑intent segments and revenue targets.
• Cross‑Functional Liaison: Act as primary strategic contact for SEO/AEO content health across Product, Data Engineering, and Marketing.

Skills

SEO strategy

Content strategy

Digital product management

People management

Tools

Tableau

Amplitude

Google Search Console

Ahrefs

Job description

SurveyMonkey is seeking a leader in organic search and discovery to drive global organic growth across all web. You will balance traditional SEO foundations with AI‑powered priorities to lead in a search landscape reshaped by AI.

Build a holistic strategy with Growth Marketing to optimize capital allocation, oversee content architecture and localization, and partner with Engineering to ensure crawlability and visibility. This role emphasizes an AI‑first approach and measurable business impact.