Digital Manager

Publicis Groupe ANZ; Toronto; Hybrid; CAD 75,000 - 85,000; Full time

Job summary

Saatchi & Saatchi in Toronto seeks a Digital Manager to lead performance media across paid search, paid social, programmatic, and emerging platforms, translating business goals into scalable measurement and optimization to drive qualified lead growth.

You will partner with analytics, web and creative teams, own testing frameworks and AI-enabled capabilities, govern measurement integrity, and mentor teams to deliver executive-ready insights.

Qualifications

• Deep experience planning and executing performance-driven media programs across paid search, paid social, and programmatic.
• Strong command of full-funnel media strategy, including discovery, mid-funnel consideration, and lower-funnel conversion.
• Ability to align media strategy with platform delivery mechanics, audience intent, and measurable business outcomes (lead quality, CPA efficiency, downstream value)

Responsibilities

• Lead performance media strategy and execution across paid channels
• Use media as a learning layer to inform content, CRO, and experience decisions
• Own testing frameworks, audience growth strategies, and optimization roadmaps
• Govern AI-enabled media capabilities with accountability and intent
• Ensure measurement integrity, reporting clarity, and executive-ready insights
• Act as a lead partner in client planning, QBRs, and RFPs
• Enable teams through best practices, training, and frameworks

Skills

Performance media

Full-funnel strategy

Audience modeling

Measurement governance

AI-enabled optimization

Job description

Company description

Saatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behavior and drive success for clients. S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Buckley's, and Children's Advil, as well as several under the Mondelez banner (Crispers, Oreo, and Chips Ahoy just to name a few). We're an award winning agency in both creativity and effectiveness, so it's really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.

Overview

The Digital Manager is a performance media leader responsible for bridging execution, data, and learning across paid channels including paid search, paid social, programmatic, and emerging digital platforms.

This role owns the translation of business objectives into scalable, measurable performance marketing systems, ensuring media investment drives qualified lead growth, efficiency, and long-term optimization—not just short-term channel metrics.

The Digital Manager is expected to operate as:

• A strategic media partner to clients
• A governance and quality lead across platforms, measurement, and AI-enabled optimization
• A capability multiplier for teams through thought leadership, training, and best practices

Responsibilities

• Lead performance media strategy and execution across paid channels
• Use media as a learning layer to inform content, CRO, and experience decisions
• Own testing frameworks, audience growth strategies, and optimization roadmaps
• Govern AI-enabled media capabilities with accountability and intent
• Ensure measurement integrity, reporting clarity, and executive-ready insights
• Act as a lead partner in client planning, QBRs, and RFPs
• Enable teams through best practices, training, and frameworks

Qualifications

Strategic & Performance Expertise

• Deep experience planning and executing performance-driven media programs across paid search, paid social, and programmatic
• Strong command of full-funnel media strategy, including discovery, mid-funnel consideration, and lower-funnel conversion
• Ability to align media strategy with platform delivery mechanics, audience intent, and measurable business outcomes (lead quality, CPA efficiency, downstream value)

Data, Measurement & Optimization Leadership

• Advanced knowledge of:
• Conversion tracking and tagging governance
• Audience modeling, lookalike and predictive modeling
• Value-based bidding and "Bid to X" frameworks
• Experience translating performance signals into actionable insights for clients and internal teams
• Comfort operating across attribution models and funnel-level reporting (not siloed channel views)

AI-Enabled Media & Automation Governance

• Hands-on experience applying AI across:
• Audience discovery and expansion
• Bidding optimization
• Creative performance analysis
• Proven ability to establish guardrails, success criteria, and human oversight so automation serves business outcomes—not just platform efficiency

Operational & Leadership Capability

• Demonstrated ability to:
• Standardize processes and improve operational efficiency
• Own media trafficking standards and QA
• Lead cross-functional collaboration with analytics, web and creative teams
• Strong communication skills, including client education, POV development, and senior-level storytelling
• Experience mentoring and upskilling teams

Additional information

We're committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Salary

Transparency matters to us. The salary range for this position is $75k -85k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Saatchi is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.