AI-Driven Marketing Automation Lead

Portage Labs; Toronto; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

Portage Labs in Toronto is seeking a marketing technologist to own client relationships, lead automation strategy, and push the boundaries of AI in a modern marketing stack.

Youll engage with enterprise clients, design multi-platform campaigns, and ensure end-to-end execution with strong communication and leadership. This hybrid role requires regular in-person client meetings and a proactive, detail-oriented approach.

Qualifications

• 2–5 years of hands-on marketing operations or automation experience.
• Marketo experience strongly preferred; familiarity with Eloqua, Braze, or AEP is a plus.
• Strong communication and leadership skills - confident interfacing directly with clients, taking ownership of relationships and outcomes.
• Curiosity and fluency with AI in marketing - excited to use AI tools and automation to optimize workflows.
• Proactive, detail-oriented and client-focused.
• Based in or near Toronto, with availability for regular onsite client meetings.

Responsibilities

• Lead client engagements and guide automation strategy while building trusted senior-level relationships.
• Build and manage marketing campaigns across platforms like Marketo, Eloqua, AEP, and Braze.
• Support email, push, and in-product messaging workflows end to end.
• Harness AI to optimize marketing workflows and connect tools into streamlined pipelines.
• Shape customer experiences through journey mapping and lifecycle strategy.
• Own deliverables with focus on quality, accuracy, and on-time execution.

Skills

Marketing automation

Client relationships

Data-driven decisions

AI in marketing

Cross-functional collaboration

Tools

Marketo

Eloqua

Braze

Adobe Experience Platform (AEP)

Job description

Portage Labs in Toronto is seeking a marketing technologist to own client relationships, lead automation strategy, and push the boundaries of AI in a modern marketing stack.

Youll engage with enterprise clients, design multi-platform campaigns, and ensure end-to-end execution with strong communication and leadership. This hybrid role requires regular in-person client meetings and a proactive, detail-oriented approach.