Senior Marketing Automation Engineer

Portage Labs; Toronto; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

Portage Labs in Toronto is seeking a marketing technologist to own client relationships, lead automation strategy, and push the boundaries of AI in a modern marketing stack.

Youll engage with enterprise clients, design multi-platform campaigns, and ensure end-to-end execution with strong communication and leadership. This hybrid role requires regular in-person client meetings and a proactive, detail-oriented approach.

Qualifications

• 2–5 years of hands-on marketing operations or automation experience.
• Marketo experience strongly preferred; familiarity with Eloqua, Braze, or AEP is a plus.
• Strong communication and leadership skills - confident interfacing directly with clients, taking ownership of relationships and outcomes.
• Curiosity and fluency with AI in marketing - excited to use AI tools and automation to optimize workflows.
• Proactive, detail-oriented and client-focused.
• Based in or near Toronto, with availability for regular onsite client meetings.

Responsibilities

• Lead client engagements and guide automation strategy while building trusted senior-level relationships.
• Build and manage marketing campaigns across platforms like Marketo, Eloqua, AEP, and Braze.
• Support email, push, and in-product messaging workflows end to end.
• Harness AI to optimize marketing workflows and connect tools into streamlined pipelines.
• Shape customer experiences through journey mapping and lifecycle strategy.
• Own deliverables with focus on quality, accuracy, and on-time execution.

Skills

Marketing automation

Client relationships

Data-driven decisions

AI in marketing

Cross-functional collaboration

Tools

Marketo

Eloqua

Braze

Adobe Experience Platform (AEP)

Job description

At Portage Labs, we help organizations move faster with creative digital solutions powered by data, automation, and AI. We partner with ambitious teams to accelerate their go-to-market, sharpen their marketing engine, and unlock real growth.

We're looking for a full-time marketing technologist who is equally at home with people and platforms, someone ready to own client relationships, lead marketing automation strategy, and push the boundaries of what AI can do inside a modern marketing stack. This is a hybrid role (2 days in office) based in Toronto, with regular in-person collaboration and client meetings, so strong presence and interpersonal skills matter as much as technical depth.

This is a key role on our team. You won't just execute campaigns, you'll be a trusted face of Portage to our clients and a driver of how we build.

What You'll Do

• Lead client engagements — serve as a primary point of contact for client marketing teams, guiding automation strategy and building trusted, senior-level relationships
• Build and manage marketing campaigns across platforms like Marketo, Eloqua, AEP, and Braze
• Support email, push, and in-product messaging workflows end to end
• Harness AI to work smarter — use AI to optimize and automate marketing workflows, build agents to handle repetitive operational tasks, and set up MCP integrations that connect our tools and data into streamlined, intelligent pipelines
• Shape customer experiences through journey mapping and lifecycle strategy
• Own deliverables — driving quality, accuracy, and on-time execution across accounts
• Set up dashboards and reporting to track performance and prove campaign impact

What We're Looking For

• 2–5 years of hands-on marketing operations or automation experience
• Marketo experience strongly preferred; familiarity with Eloqua, Braze, or AEP is a plus
• Strong communication and leadership skills - confident interfacing directly with clients, explaining technical ideas clearly, and taking ownership of relationships and outcomes
• Curiosity and fluency with Artificial Intelligence (AI) - excited to use AI tools, build agents, and experiment with automation to make marketing operations faster and smarter (experience setting up MCPs or agentic workflows is a real advantage)
• Confident working with data, metrics, and optimization
• Proactive, detail-oriented, and client-focused
• Based in or near Toronto, with availability for regular onsite and client meetings

Why Join Portage Labs?

We're small on purpose. A tight, multidisciplinary team working with enterprise clients across industries, which means you'll move faster, own more, and see the full picture of what you're building. In this role you'll work directly with senior marketing leaders at organizations that have real scale and real problems. You won't be handed a playbook, you'll help write one. That means first-principles thinking, clear communication under pressure, and the kind of ownership that makes your work visible.

We take craft seriously. Clean handoffs, documented decisions, and work you'd put your name on in front of a Fortune 500 stakeholder. If that standard excites you rather than stresses you, you'll fit here. We're also genuinely AI-curious as a team, not as a talking point. You'll experiment, build, and occasionally break things. We close the loop fast and share what we learn. If you want to grow into a trusted client lead, sharpen your technical edge, and work alongside people who care about doing excellent work, this is the role.

AI & Our Hiring Process

We use AI notetaking tools during interviews to help us stay present in the conversation. All notes are reviewed by our hiring team and all decisions are made by people. If you have questions or concerns about this, please let us know at any point.

Portage Labs is committed to an inclusive recruitment process. Accommodations are available upon request.