Client Engagement & Marketing Automation Lead

EY; Toronto; On-site; CAD 94,000 - 144,000; Full time

Benefits offered by this job

Support and feedback from colleagues

Skill development opportunities

Flexible work style

Job summary

EY in Toronto seeks an Assistant Director, Client Engagement & Automation to lead Marketo-based campaigns, nurture prospects, and drive personalized client experiences.

You will manage a team, develop scalable engagement programs, and partner with marketing to optimize multi-channel journeys and event programs. This role requires strategic thinking, strong analytics, and the ability to translate data into measurable business outcomes while staying current with Martech trends.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing or Business Administration.
• Proven cross-channel demand generation campaigns for leading brands.
• Hands-on Marketo experience or a similar automation tool.
• Strong media planning and buying with search and programmatic advertising.
• Knowledge of martech platforms spanning Google, LinkedIn, Twitter, Marketo, CRM and measurement.
• Strong analytical and business acumen with the ability to translate data into actionable insights.

Responsibilities

• Lead and develop a team of Marketo automation specialists responsible for campaign execution and operational excellence.
• Develop, implement and optimize engagement programs that nurture prospects and strengthen client relationships throughout the lifecycle.
• Establish and oversee contact management strategies, ensuring data quality, segmentation standards, and privacy compliance.
• Create personalized, multi-channel journeys that improve engagement, conversion, and client experience.
• Develop KPIs, dashboards, and reporting frameworks to assess campaign effectiveness and engagement trends.
• Partner with marketing teams to deliver lead nurturing programs, scoring models, and pipeline acceleration initiatives.
• Support virtual and in-person event strategies, including registration journeys, attendee communications, engagement tracking, and post-event follow-up.
• Continuously evaluate and streamline marketing processes to improve scalability, efficiency, and effectiveness.
• Serve as a key partner to stakeholders across the organization to align engagement strategies with business objectives.
• Stay current on emerging trends, AI capabilities, and Martech solutions to drive continuous innovation and improvement.

Skills

Marketing automation

Customer journey mapping

Data-driven decision making

Leadership

Stakeholder management

Project management

Education

Bachelor's degree in Marketing, Digital Marketing or Business Administration

Tools

Marketo

CRM systems

Google Ads

LinkedIn Ads

Twitter Ads

Job description

EY in Toronto seeks an Assistant Director, Client Engagement & Automation to lead Marketo-based campaigns, nurture prospects, and drive personalized client experiences.

You will manage a team, develop scalable engagement programs, and partner with marketing to optimize multi-channel journeys and event programs. This role requires strategic thinking, strong analytics, and the ability to translate data into measurable business outcomes while staying current with Martech trends.