Senior Marketing Automation & Strategy Lead

MCAP; Toronto; On-site; CAD 90,000 - 100,000; Full time

Job summary

MCAP is seeking a Senior Manager of Marketing Automation to lead enterprise-scale automation programs for B2B and B2C audiences in Canada. You will drive strategy, architecture, and hands-on execution to maximize the MarTech stack and deliver highly personalized communications.

Collaborate with Marketing, Sales, IT, and vendors to ensure compliant, scalable automation; mentor a team of automation specialists and establish best practices across programs.

Qualifications

• 7+ years of hands-on experience in email marketing and marketing automation.
• Proven expertise with Salesforce Marketing Cloud including Automation Studio and Journey Builder.
• Strong SQL/AMPscript, HTML/CSS experience and API integrations.

Responsibilities

• Lead the design, deployment, and optimization of complex automation journeys across channels.
• Define segmentation, dynamic content, and cross-channel activation strategies.
• Establish automation reporting framework with actionable insights on performance and ROI.
• Ensure Marketing Cloud health, data integrity, and regulatory compliance.

Skills

Salesforce Marketing Cloud

Journey Builder & Automation Studio

SQL & AMPscript

Data-driven marketing

Leadership & mentoring

Education

University Degree in marketing, computer science or related field

Tools

Marketing Cloud APIs

Google Analytics

CMS

Job description

MCAP is seeking a Senior Manager of Marketing Automation to lead enterprise-scale automation programs for B2B and B2C audiences in Canada. You will drive strategy, architecture, and hands-on execution to maximize the MarTech stack and deliver highly personalized communications.

Collaborate with Marketing, Sales, IT, and vendors to ensure compliant, scalable automation; mentor a team of automation specialists and establish best practices across programs.