Advisor, Content Marketing

Monnaie; Ottawa; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive compensation

Job summary

The Mint seeks an Advisor, Content Marketing to craft engaging content across English and French channels, lead digital assets and social media, and collaborate with stakeholders to advance strategy and annual plans.

The role requires 5+ years in content marketing, strong video experience, and ability to work in a hybrid Ottawa setting with diverse partners. Equity and inclusion are emphasized in the Mint's processes.

Qualifications

• University degree or college diploma in Marketing, Public Relations, Communications or related discipline
• Minimum of 5 years of related business experience in content marketing
• High level of experience with short form video creation

Responsibilities

• Ideate and deliver content goals with internal/external stakeholders and creative agencies to align with the Mint's messaging and brand
• Research content and consumer trends to keep content relevant and appealing
• Develop content tactical plans to reach target audiences and marketing goals
• Create content and digital assets for blogs, websites and social media
• Proofread and edit content before publishing
• Assist with managing content calendars and ensure consistency across platforms
• Coordinate with internal teams to ensure timely delivery of assignments
• Track customer and content analytics and generate reports and presentations
• Stay up-to-date with content trends, consumer preferences and technology

Job description

The Mint is hiring an Advisor, Content Marketing who can thrive in a dynamic and inclusive environment.

Reporting to the Manager, Content & Events, the advisor is responsible for developing content for all marketing channels including English and French national social properties bringing customized, inspiring content to the masses. They are responsible for developing and creating targeted content for various customer personas, groups, and RCM dealers in B2C, B2B and B2G.

This position creates digital assets such as short form video, performs interviews, and is the tactical social media lead. They have the opportunity to contribute towards strategy, annual plans and engage with stakeholders.

Your Responsibilities:

• Work in an agile fashion with internal, external stakeholders, and creative agencies to ideate, define content goals, and deliverables ensuring the customer is at the core of our messaging strategy and is aligned with the RCM brand.
• Researching content and consumer trends to ensure that content is relevant and appealing.
• Developing content tactical plans to effectively reach the desired target audience and marketing goals.
• Creating content and digital assets for a variety of platforms including blogs, websites, and social media.
• Proofreading and editing content before publishing.
• Assist with managing content calendars and ensuring that the content remains consistent across all platforms.
• Coordinating with internal teams to ensure the timely delivery of assignments.
• Tracking customer and content analytics and generating reports and presentations as required.
• Keeping up to date with content trends, consumer preferences, and advancements in technology.

This position offers a hybrid work arrangement, requiring on-site presence at our Ottawa location three to five days per week, depending on meeting requirements and other activities.

This selection process may also qualify you for other positions with similar requirements and qualifications.

Qualifications:

Languages Requirements:

Proficiency in both official languages (English / French) is required at the time of hire. If no qualified candidate fully meets the required levels, other candidate language profiles may be considered in accordance with the Mint’s Staffing Policy. The linguistic profile for this position is:

Education & Designation:

• University degree or college diploma in Marketing, Public Relations, Communications or related discipline

Experience:

• Minimum of 5 years of related business experience in content marketing
• High level of experience with marketing programs including customer communications in an ecommerce environment.
• High level of experience with short form video creation.

Additional Qualifications:

• Expert digital content writing skills, especially for social media.
• Extensive knowledge of most current digital platforms, technologies, trends, and tools.
• Knowledge of SEO best practices, including optimizing organic search traffic through content.
• Strong visual point of view to deliver insightful feedback on designed content, including video.
• Ability to work collaboratively and with agility in cross functional teams to achieve results.
• Sense of urgency and proactive.

Why the Mint?

At the Mint, you will collaborate with a diverse group of people and be a part of an iconic Canadian organization. Your safety and wellbeing are our top priority. We offer outstanding pay and total rewards for you and your family and you will be supported to continuously learn throughout your career.

The Mint is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We value diversity and aim to provide an inclusive, barrier-free recruitment, selection and onboarding process to ensure that each candidate is treated respectfully.In accordance with the Employment Equity Act, you are invited to voluntarily self-identify with one or more of the four employment equity groups (women, Indigenous Peoples, persons with disabilities and members of visible minorities) by sending your application to the confidential email, [e-mail] that is accessed only by the Human Resources section.

If you need accommodation at any point in the application or interview process, please let us know. We are committed to being an inclusive employer. For a confidential inquiry, simply email us directly at [e-mail] to make arrangements.

What to Expect:

In order to be considered for an interview, please clearly demonstrate on your application how you meet the language, education and experience qualifications. The additional qualifications may be assessed through interviews, exams, reference checks, etc.

Selected candidates will be required to complete a background check facilitated by the Mint in order to obtain a security clearance.