Specialist, Marketing Audience Enablement & Analytics

EQ Bank; Toronto; On-site; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Discretionary bonus

RRSP match

Benefits package

Employee Share Purchase Plan

Parental top-up

Generous vacation & personal days

Virtual events

Career development

Job summary

EQ Bank is seeking a marketing data specialist to support the measurement approach for PC Insurance. You will enable audience targeting across CRM channels and digital marketing platforms, translating data into actionable activations and measurable outcomes.

The role collaborates with marketing, analytics, and lifecycle teams to refine audience builds, drive campaign success, and optimize the martech stack within Salesforce Data Cloud and Marketing Cloud.

Qualifications

• Hands-on experience with Salesforce Data Cloud (CDP).
• Working knowledge of Salesforce Marketing Cloud.
• Understanding CRM strategy and lifecycle marketing.
• Familiarity with attribution and audience segmentation.
• Strong collaboration and communication across marketing and analytics teams.
• Experience with analytics and reporting tools such as Tableau, Google Analytics, or Adobe Analytics.

Responsibilities

• Segment audiences and target CRM channels.
• Activate CRM and CDP audiences for campaigns.
• Enable campaigns and perform QA.
• Perform lead source attribution and channel segmentation.
• Produce marketing performance reports.
• Collaborate with analytics and lifecycle marketing teams.
• Optimize martech processes and audience builds.
• Build and activate audience segments in Salesforce Data Cloud and Marketing Cloud.
• Support campaign QA and go-live readiness.
• Monitor campaign performance and contribute to insights.

Skills

Salesforce Data Cloud

Salesforce Marketing Cloud

CRM strategy

Audience segmentation

Analytics reporting

Communication skills

Education

Post-secondary education

Tools

Tableau

Google Analytics

Adobe Analytics

Job description

Join a Challenger

At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions. Through PC Insurance and ACM Wealth Management, we also offer insurance and alternative asset management.

The Work

Responsible for supporting the execution of PC Insurance’s marketing measurement approach and enabling the effective use of customer audiences across our CRM platform (Salesforce Data Cloud and Marketing Cloud) and digital marketing channels. This role supports audience segmentation, campaign activation, and performance reporting, while acting as a connection point between marketing, analytics, and lifecycle marketing teams to ensure customer data is translated into accurate targeting, consistent execution, and measurable outcomes.

The Core Responsibilities

• Audience segmentation and targeting.
• CRM and CDP audience activation.
• Campaign enablement and QA.
• Lead source attribution and acquisition channel segmentation.
• Marketing performance reporting.
• Collaboration with lifecycle marketing and analytics partners.
• Process optimization within the martech ecosystem.
• Build and activate audience segments within Salesforce Data Cloud and Marketing Cloud, in support of CRM and paid media partners.
• Identify and segment audiences by acquisition channel and lead source, enabling lifecycle marketing managers and digital media partners to act on CRM data effectively.
• Support campaign QA and launch readiness across CRM channels.
• Monitor campaign performance and contribute to reporting and insight development within an established measurement framework.
• Coordinate with analytics and marketing partners as a primary point of contact; engage technology and finance teams as needed.
• Continuously refine audience builds and operational processes to improve execution quality and efficiency.

Let's Talk About You

• Demonstrable hands‑on experience with Salesforce Data Cloud (CDP); this is the core platform requirement for the role.
• Working knowledge of Salesforce Marketing Cloud, with the ability to build and activate audiences across CRM channels.
• Understanding of CRM strategy and lifecycle marketing principles.
• Familiarity with lead source attribution and the ability to identify and segment audiences by acquisition channel, in support of paid media and lifecycle marketing partners.
• Strong communication skills with the ability to collaborate across marketing and analytics teams, and work effectively with technology and finance stakeholders as needed.
• Experience with analytics and reporting tools such as Tableau, Google Analytics, or Adobe Analytics; candidates with strong Salesforce platform expertise but limited experience in these tools are encouraged to apply.
• Ability to interpret campaign performance data and contribute to reporting within an established measurement framework.
• Post Secondary education in a related field

What we offer [For full‑time permanent roles]

• Competitive discretionary bonus
• Market leading RRSP match program
• Medical, dental, vision, life, and disability benefits
• Employee Share Purchase Plan
• Maternity/Parental top-up while you care for your little one
• Generous vacation policy and personal days
• Virtual events to connect with your fellow colleagues
• Professional development and comprehensive Career Development program
• A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

Equity, Diversity & Inclusion

EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally.

We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.

As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.

EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.

To learn more, visit eqb.investorroom.com and eqbank.ca.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.