ABM Marketing Specialist — Field & Demand

Thomson Reuters; Toronto; Hybrid; CAD 55,000 - 103,000; Full time

Benefits offered by this job

Hybrid Work Model

Flex My Way policies

Career Development and Growth

Competitive Benefits

Job summary

Thomson Reuters is seeking an organized, collaborative Marketer – ABM to drive personalized, high-impact experiences for priority accounts and measurable pipeline impact. You will support planning, execution, and optimization of ABM programs, partnering with Sales, Strategy, and central marketing teams.

The role focuses on operational excellence in ABM—from account planning support to budget tracking, vendor coordination, and performance measurement—while scaling repeatable ABM processes and

Qualifications

• Bachelor’s degree in marketing or related field or equivalent experience.
• 2–4 years of experience in B2B marketing — ABM, demand generation, field marketing, or lifecycle/expansion marketing for cloud-based software or services.
• Experience supporting Sales through account planning and opportunity support.
• Comfort using marketing technology to deploy and measure integrated campaigns.
• Strong project management and communication skills with cross-functional collaboration.
• Customer-first mindset in fast-paced environments.

Responsibilities

• Support planning and execution of ABM programs engaging prioritized accounts.
• Partner with Sales and Strategy to align on goals, personas, engagement plays, and success criteria.
• Coordinate ABM plays with centralized teams and Sales to activate tactics.
• Manage end-to-end program delivery: timelines, deliverables, budgets, approvals.
• Coordinate lead/workflows with Sales to ensure ABM engagement is captured and actioned.
• Orchestrate multi-channel tactics (events, gifting, paid media, email) for ABM plays.
• Support measurement and reporting of ABM performance with insights teams.
• Leverage martech and data to target, personalize, and track programs.
• Track lead flow and ensure timely follow-up by sales channels.
• Standardize ABM processes using templates and best practices.
• Bring fresh ideas to differentiate Thomson Reuters.

Skills

Attention to detail

Project management

Cross-functional collaboration

Communication

Education

Bachelor’s degree in marketing or related field

2–4 years B2B marketing experience

Tools

Workfront

Anaplan

ABM platforms

Job description

Thomson Reuters is seeking an organized, collaborative Marketer – ABM to drive personalized, high-impact experiences for priority accounts and measurable pipeline impact. You will support planning, execution, and optimization of ABM programs, partnering with Sales, Strategy, and central marketing teams.

The role focuses on operational excellence in ABM—from account planning support to budget tracking, vendor coordination, and performance measurement—while scaling repeatable ABM processes and