Senior ABM Marketing Manager - AI-Driven Growth

Intuit Canada; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Intuit Canada is seeking a hands-on, strategic marketer to design and execute go-to-market plays that accelerate growth in the Emerging Mid-Market segment through our network of accountants. You will translate business priorities into integrated marketing programs, working with Sales to drive pipeline and revenue.

You will collaborate with Sales, Product Marketing, Customer Success and Analytics to develop AI-driven campaigns, manage ABM programs and nurture initiatives from concept to outcome

Qualifications

• Experience building ABM and lead nurture programs.
• Ability to leverage AI signals for account scoring and targeting.
• Strong collaboration with Sales, Product Marketing and Analytics.

Responsibilities

• Strategy and planning - develop and execute data- and AI-driven ABM and lead nurture strategies.
• Develop and execute integrated GTM plays with AI propensity to score and tier accounts.
• Design ABM programs (1:1, 1:few, 1:many) across email, webinars, paid media and events.
• Collaborate with Sales, Product Marketing and Analytics to refine audiences and messaging.
• Partner with Marketing Ops and Sales Ops to track funnel performance and health.
• Use data and insights to optimize programs and scale successful plays.
• Contribute to campaign planning and quarterly reviews with investment insights.
• Champion alignment across Marketing, BDR, and Sales motions.

Skills

ABM strategy

Lead nurturing

AI-driven campaigns

Cross-functional collaboration

Sales & Marketing alignment

Tools

Marketing automation

CRM

Job description

Intuit Canada is seeking a hands-on, strategic marketer to design and execute go-to-market plays that accelerate growth in the Emerging Mid-Market segment through our network of accountants. You will translate business priorities into integrated marketing programs, working with Sales to drive pipeline and revenue.

You will collaborate with Sales, Product Marketing, Customer Success and Analytics to develop AI-driven campaigns, manage ABM programs and nurture initiatives from concept to outcome