AI-Driven ABM Marketing Lead for Growth (Mid‑Market)

Intuit Inc.; Toronto; On-site; CAD 130,000 - 176,000; Full time

Job summary

Intuit Inc. in Toronto is seeking a hands-on, strategic marketer to design and execute go-to-market plays that accelerate growth in the Emerging Mid-Market segment through our network of accountants.

The role translates business priorities into integrated Marketing programs, partnering with Sales to drive pipeline and revenue while nurturing leads through the funnel. You'll collaborate with Sales, Product Marketing, Customer Success and Analytics to develop AI-driven campaigns, ABM programs, and

Qualifications

• 5+ years of experience in B2B Marketing, demand generation, or ABM.
• Experience with multi-channel campaigns (email, digital, events) and AI to drive engagement and pipeline.
• Understanding of B2B funnel stages, pipeline conversion, and Marketing‑to‑Sales alignment.

Responsibilities

• Strategize and plan data- and AI-driven ABM and lead nurture for target accounts.
• Develop and execute integrated GTM plays with AI propensity to score and tier accounts.
• Collaborate with Sales, Product Marketing and Analytics to align messaging and ensure end-to-end execution from lead generation to customer acquisition.
• Partner with Marketing Ops and Sales Ops to monitor funnel performance and optimize campaigns.

Skills

B2B marketing

Demand generation

ABM

Multi-channel campaigns

AI-driven campaigns

Analytics

Cross-functional collaboration

Tools

Marketo

Salesforce

Job description

Intuit Inc. in Toronto is seeking a hands-on, strategic marketer to design and execute go-to-market plays that accelerate growth in the Emerging Mid-Market segment through our network of accountants.

The role translates business priorities into integrated Marketing programs, partnering with Sales to drive pipeline and revenue while nurturing leads through the funnel. You'll collaborate with Sales, Product Marketing, Customer Success and Analytics to develop AI-driven campaigns, ABM programs, and