Industrial ABM Lead for AI-Driven Manufacturing

Litmus; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Litmus is hiring an ABM Manager to run account-based marketing across our highest-priority target accounts. You will translate our ABM strategy into day-to-day execution by building account plans, launching multi-channel plays, and measuring impact on pipeline.

You’ll work closely with AEs, BDRs, RevOps, and Partner Managers to engage buyers at manufacturing and industrial accounts that matter most to Litmus’ growth. This role is grounded in real-world data and fast-paced decision making.

Qualifications

• 3–5 years of B2B marketing experience.
• 2+ years running ABM or account-based programs.
• Experience with HubSpot and Salesforce for lists, emails and reporting.

Responsibilities

• Execute Litmus’s ABM program across tiered target accounts from selection to launch and optimization.
• Build and maintain account plans with AEs and BDRs.
• Plan and launch multi-channel ABM plays (email, LinkedIn, paid programs, direct mail, content, events).
• Partner with BDRs on outreach sequences and messaging to turn engagement into meetings.
• Collaborate with Partner Managers to involve hyperscaler and SI partners in account plays.
• Coordinate content and messaging with Corporate Marketing for target industries and personas.
• Use HubSpot/Salesforce to build target lists, track engagement, and keep data clean.
• Work with RevOps to report ABM performance and refine targeting and plays.

Skills

B2B marketing

ABM programs

HubSpot

Salesforce

Project management

Clear writing

Tools

HubSpot

Salesforce

Job description

Litmus is hiring an ABM Manager to run account-based marketing across our highest-priority target accounts. You will translate our ABM strategy into day-to-day execution by building account plans, launching multi-channel plays, and measuring impact on pipeline.

You’ll work closely with AEs, BDRs, RevOps, and Partner Managers to engage buyers at manufacturing and industrial accounts that matter most to Litmus’ growth. This role is grounded in real-world data and fast-paced decision making.