Social Media Manager (SP & NYC)

Host Hospitality; São Paulo; Hybrid; BRL 76,000 - 91,000; Full time

Job summary

Host Hospitality, a NYC-based creative marketing agency in the restaurant and hospitality sector, seeks an Instagram-focused contractor based in São Paulo. You will own growth strategy end-to-end for multiple premium brands, collaborating with the founders and NYC clients.

You will craft captions in distinct voices, manage calendars, and coordinate with top photographers and videographers to drive measurable engagement and growth. Hybrid in-person sessions are required.

Qualifications

• >>2–4 years managing Instagram for lifestyle brands or agencies.
• >>Portfolio with measurable growth results.
• >>Near-native written English; daily client copy.
• >>Based in São Paulo; able to attend in-person sessions.
• >>Independent contractor (PJ); invoiced via NFS-e.

Responsibilities

• >>Monthly Instagram strategy per assigned accounts, aligned with Camila's briefs.
• >>Full content calendar per account, planned a full month ahead.
• >>Captions in each brand voice, on brief and platform-native.
• >>Scheduling/publishing with zero gaps; no missed posts.
• >>Monthly growth strategy per account; KPI-driven recommendations.
• >>Performance tracking with data-informed insights.
• >>Participation in monthly client calls with performance data.
• >>Instagram audit for new clients before strategy build.
• >>Creative input on formats, references, and visual standards.

Skills

Instagram management

Multi-account management

Content copywriting

Brand voice adaptation

English proficiency

Tools

Instagram analytics

Social scheduling tools

Job description

Must-have experience: 2 to 4 years managing Instagram for lifestyle brands or boutique agencies; multi-account required

Engagement type: Independent contractor services agreement (PJ)

Monthly Compensation: Seven thousand five hundred reais (R$7,500.00),

In-person Meetings: Hybrid, up to two in-person sessions per month

NYC Time Zone: Scheduled meetings and active client matters are coordinated during Eastern Time business hours

Language: Written English at a near-native level, since you write published brand copy daily. Spoken English comfortable enough for internal and client calls. The entire process, including this application, is conducted in English

Host Hospitality is a New York City-based creative marketing agency specializing in the restaurant and hospitality industry. Founded by Brazilian-New Yorkers Breno and Camila Santos, Host was built at the intersection of hospitality, storytelling, and premium creative execution, blending Brazilian creativity with the pace and standards of New York City.

We partner with established NYC restaurants, helping them clarify their identity, elevate their digital presence, and grow through intentional strategy, content, paid ads, and social media. We work with a small group of independent creative professionals in São Paulo, operating between Brazil and NYC. You work directly with the founders on the creative direction, with nothing in between you and the work.

Most social media roles make you the photographer, editor, writer, and strategist all at once. This one gives you world-class content shot by top NYC photographers and videographers and asks you to focus entirely on making it perform.

We are looking for someone who can manage multiple premium hospitality brands at once, owns their Instagram growth strategy end to end, and brings genuine taste to every decision. This is for someone who takes social media seriously as a craft, not a task. If your idea of the work is scheduling posts and pulling a monthly report, this is not the right fit.

Camila Santos, our Co-founder and CCO, sets the creative direction, and you translate it into strategy, calendars, copy, and growth. The bar is high. The brands are premium NYC restaurants, aspirational and design-forward, and the standard of work never drops below excellent.

• Monthly Instagram strategy for every assigned account, built from Camila's creative brief
• Full content calendar per account, planned and approved a full month ahead
• All captions in each brand's distinct voice, on brief, platform-native, approved before anything is scheduled
• Scheduling and publishing across every assigned account, with zero gaps and zero missed publishing days
• Curated content inspirations as part of every monthly strategy submission
• Monthly growth strategy per account covering KPIs, what worked, what did not, and specific recommendations for the following month
• Performance tracking across all assigned accounts, with data-informed recommendations submitted to Camila
• Participation in monthly client calls alongside Camila and the Client Success Manager, prepared with performance data and growth strategy
• Instagram audit for every new client before building their first strategy
• Creative reference input on formats, inspirations, and visual standards for content production
• 2 to 4 years managing Instagram for brands or agencies. Multi-account experience is required, not preferred
• A portfolio of accounts you have personally grown, with real, measurable results you can speak to
• Near-native written English. You will write client-facing brand copy in English every day, and the entire hiring process is in English
• Strong copywriting across completely different brand voices, on-brand and platform-native
• Genuine creative taste and cultural fluency. You know what makes content resonate and you can prove it
• Based in São Paulo city and able to attend occasion-based in-person sessions
• Proficient in social scheduling tools and comfortable with Instagram analytics
• An active CNPJ, or the ability to open one before the engagement begins
• Hospitality, lifestyle, or F&B brand experience is a strong plus

You are Instagram-native. You understand the platform instinctively, not just technically.

You have genuine taste. You know what makes content resonate and can tell the difference between something that earns its place in a feed and something that just fills a slot. You are culturally fluent and track what is happening in food, lifestyle, and culture before it becomes obvious. You bring that to every brief without being asked.

You are a strong writer with real brand tone sensitivity. You can write in five completely different voices without being told twice, in English that reads as native. You are highly organized, and your calendar is always a month ahead, with nothing slipping. You use data to improve, not just to report.

You work well within a creative framework. You thrive with direction, not despite it.

• You are early in your career, or this would be your first real brand management engagement
• Your English is not strong enough to write client-facing brand copy without help
• You need creative direction spelled out step by step
• Managing several premium brands at once feels overwhelming rather than energizing
• You think of social media as scheduling and posting rather than strategy and taste
• You work directly with Camila Santos, with real creative exposure, honest feedback, and no bureaucracy between you and the work
• The brands are premium NYC restaurants: aspirational, design-forward, and genuinely interesting to work on
• You own a full growth system across multiple accounts, operating at international standards from São Paulo
• There is real potential for international travel, to meet clients in person and work alongside Breno and Camila in New York City
• You are joining early. The people who show up with craft and ownership have real room to grow
• Independent contractor engagement (PJ), invoiced monthly by NFS-e
• Occasion-based in-person sessions in São Paulo city, up to two per month
• Near-native written English is non-negotiable. All interviews, client communication, and project work are conducted in English
• Scheduled meetings and active client matters are coordinated during Eastern Time business hours

Seven thousand five hundred reais (R$7,500.00) per month, PJ contractor, invoiced by NFS-e