Social Media Analyst

I wanna sleep; Brasil; Teletrabalho; BRL 42 000 - 72 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Wellhub (Gympass) health benefits

Unimed Health Plan (co-participatory)

Exclusive discounts on IWS products

Resumo da oferta

I wanna sleep is seeking a Social Media Analyst in Brazil to translate strategic planning into the daily posting rhythm across Instagram and TikTok. You will manage calendars, coordinate with design, and ensure timely execution aligned with our Branding leadership.

You will produce video content, write captions with a sophisticated tone, and analyze weekly performance to optimize future posts. On-site role with BRL salary and benefits.

Qualificações

• Previous experience managing editorial calendars and posting schedules.
• Ability to extract and analyze performance data weekly.
• Strong copywriting with a sophisticated brand voice.
• Experience coordinating with design teams and meeting deadlines.

Responsabilidades

• Editorial Calendar Management and Optimization: organize and keep monthly posting schedule across networks.
• Interface with Design and Deadline Control: create clear briefs for designers and ensure timely deliveries.
• Data Analysis and Performance Metrics: monitor reach, engagement, views, and clicks weekly and derive insights.
• Scheduling and Monitoring: program posts in automation tools and verify links and tags.
• Video Content Creation: script, record, and produce short-form videos (Reels/TikTok).
• Caption Writing: craft attractive captions with impeccable spelling and brand tone.

Conhecimentos

Social media strategy

Data analysis

Video content creation

Copywriting

Organization & deadlines

Formação académica

Bachelor's degree in marketing/communications

Ferramentas

ClickUp

Trello

Asana

Notion

CapCut

Descrição da oferta de emprego

On-site Full-time Brazil · Salary in BRL (R$)

About the role

Description

We are looking for a Social Media Analyst with an executive profile and focused on process management, schedules and calendar optimization to give rhythm and consistency to our social networks. Working in direct alignment with the Branding leadership, your main mission will be to unfold strategic planning into the channels' daily routine, ensuring complete execution.

In addition to the practical production of video and photo content aligned with our identity, you will be responsible for extracting and analyzing performance data to calibrate the weekly schedule. If you have ease in communicating, are extremely methodical with deadlines and want to build the image of a sophisticated brand through efficient processes, this is your place.

Responsibilities

Editorial Calendar Management and Optimization: Organize, structure and keep the monthly posting schedule on all networks (Instagram, TikTok, etc.) rigorously updated, ensuring compliance with commercial dates and brand launches.

Interface with Design and Deadline Control: Develop clear and objective briefings for the internal team of designers, managing the flow of deliveries parts and ensuring that materials are ready in advance.

Data Analysis and Performance Metrics: Monitor and extract analytical data from social networks on a weekly basis (reach, engagement, views, clicks), transforming numbers into insights to optimize future content.

Scheduling and Monitoring: Carry out detailed programming and scheduling of all posts in automation tools, reviewing links, tags, markings and ensuring that everything goes live perfectly.

Video Content Creation (Hands-on Execution): Script, record and produce dynamic video content (Reels and TikTok style), following the positioning direction stipulated by the Branding leadership.

Caption Writing (Copywriting): Write attractive, sophisticated captions and with impeccable spelling, maintaining coherence with IWS's elegant and welcoming tone of voice.

Requirements

project and task management tools (e.g. Trello, Asana, Notion), with ClickUp being a differentiator for the company.

Attention to Detail: Pay close attention to check that all visual pieces are in the correct brand standard and that the text has impeccable spelling before going live.

Mobile Video Editing and Capture: Mastery of tools agile editing tools (such as CapCut or native network editors) to execute the requested formats with a sophisticated finish.

Higher Education: Completed or nearing completion in Marketing, Advertising, Journalism or related areas.

Creativity and Cultural Awareness: Constant curiosity to seek references and ability to produce sophisticated product positioning content.

Organization and Deadline Management: Strict discipline to manage the calendar, anticipate the demands that depend on the design team and keep posts always scheduled without delays.

Benefits

• Wellhub (formerly Gympass) to take care of your health;
• Unimed Health Plan (co-participatory);
• Exclusive discounts on IWS products (so you can also enjoy the pleasure of sleeping!).