Senior Marketing Analyst

Edwards Lifesciences; São Paulo; Presencial; BRL 60.000 - 100.000; Tempo integral

Resumo da oferta

An established industry player in medical equipment is seeking a Senior Marketing Analyst to drive digital strategies and marketing campaigns across Latin America. This dynamic role involves planning and executing initiatives, managing budgets, and collaborating with external vendors. The ideal candidate will possess a Bachelor's degree in marketing or communication, with at least 5 years of experience. Strong analytical skills and fluency in English and Portuguese are essential. Join a forward-thinking company where your contributions will shape impactful marketing efforts in a global matrix environment.

Qualificações

• 5+ years of experience in marketing, focusing on digital strategies.
• Strong understanding of analytics and marketing trends.

Responsabilidades

• Plan and execute digital strategies for the Surgical business.
• Lead marketing campaigns with clear KPIs and reporting.
• Analyze trends and recommend process improvements.

Conhecimentos

MS Office Suite

Digital marketing

Communication skills

Problem-solving skills

Fluency in English

Fluency in Portuguese

Formação académica

Bachelor's Degree in Marketing

Equivalent in Communication or Related Fields

Ferramentas

Digital tools

Descrição da oferta de emprego

Join to apply for the Senior Marketing Analyst role at Edwards Lifesciences.

Support the Surgical organization in defining and implementing digital strategies. Plan and execute marketing campaigns targeting audiences in Latin America.

How you’ll make an impact:

1. Plan and execute digital strategies for the Surgical business, managing platforms and tools, including social media, in accordance with EW guidelines and country-specific requirements.
2. Lead marketing campaigns, ensuring timely implementation and thorough review/approval processes.
3. Translate business strategies into effective digital and marketing campaigns with clear KPIs and regular reporting.
4. Coordinate with external vendors and manage budgets as per planning; establish partnerships following EW guidelines.
5. Analyze digital and marketing trends to keep initiatives current.
6. Recommend and implement process improvements related to marketing.
7. Control budgets for marketing initiatives.
8. Develop and coordinate promotional materials, including translations, adjustments, and printing, partnering with stakeholders. Lead adoption and usage of market materials by the field team, coordinating updates and new material creation.
9. Provide training to the sales team on EW digital initiatives and campaigns.
10. Perform other marketing activities as needed.

What you’ll need:

• Bachelor's Degree or equivalent in marketing, communication, or related fields with at least 5 years of experience.

What else we look for:

• Advanced skills in MS Office Suite.
• Experience in a global matrix environment.
• Ability to develop complex models, spreadsheets, and reports.
• Deep knowledge of digital tools and metrics.
• Fluency in English and Portuguese.
• Excellent communication and interpersonal skills.
• Strong problem-solving and critical thinking skills.
• Understanding of Edwards policies, procedures, and guidelines related to analytics.
• Adherence to company rules and safety/environmental protocols.

Additional details:

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Medical Equipment Manufacturing