Senior Marketing Analyst

Edwards Lifesciences; São Paulo; Presencial; BRL 60.000 - 120.000; Tempo integral

Resumo da oferta

Uma empresa inovadora está em busca de um profissional de marketing digital para liderar estratégias e campanhas no setor cirúrgico. Este papel envolve planejar e executar iniciativas digitais, gerenciar orçamentos e colaborar com equipes internas e externas. O candidato ideal terá um forte histórico em comunicação e marketing, com habilidades avançadas em ferramentas digitais. Se você é apaixonado por criar campanhas impactantes e tem experiência em ambientes globais, esta é uma oportunidade emocionante para fazer a diferença em um setor dinâmico e em crescimento.

Qualificações

• Mínimo de 5 anos de experiência em marketing digital e comunicação.
• Habilidades avançadas em ferramentas digitais e métricas.

Responsabilidades

• Planejar e executar estratégias digitais para o negócio cirúrgico.
• Gerenciar campanhas de marketing e controlar orçamento.

Conhecimentos

Habilidades de comunicação

Pensamento crítico

Solução de problemas

Fluência em inglês

Fluência em português

Habilidades interpessoais

Formação académica

Bacharelado em marketing

Bacharelado em comunicação

Ferramentas

MS Office Suite

Ferramentas digitais

Descrição da oferta de emprego

Support Surgical organization in defining digital strategy and implementing it. In addition, should plan and execute all marketing campaigns for target audiences in Latin America.

How you’ll make an impact:

1. Plan and execute digital strategy for Surgical business for specific target audiences. Manage different platforms and tools, including social media, following EW guidelines and policies and respecting specific country requirements.
   
2. Plan and lead marketing campaigns, making sure that they are implemented on time and with an accurate review/approve process.
   
3. Translate business strategy in effective digital and marketing campaigns, establishing clear KPIs and implementing frequent reports.
   
4. Interface with external vendors (identify and select the most accurate ones depending on the strategy) and control budget according defined in planning phase. Interface with other external institutions in order to establish partnerships when applicable and following EW guidelines.
   
5. Analyze digital and marketing communication trends to ensure initiatives are updated.
   
6. Recommend and lead the implementation of continuous process improvements as it relates to marketing.
   
7. Budget control for related initiatives.
   
8. Adopt and develop promotional materials including translation coordination, adjustments, and printing in accordance with promotional material SOP while partnering with internal and external stakeholders. Lead market material adoption and usage by the field team and coordinate any adjustments needed, including new material creation.
   
9. Provide knowledge transfer and training to sales team regarding EW digital initiatives and campaigns.
   
10. Other marketing activities.
    

What you’ll need:

Bachelor's Degree or Equivalent in marketing, communication, and other related areas with a minimum of 5 years experience.

What else we look for:

1. Advanced computer skills including usage of MS Office Suite.
   
2. Experience working in a global matrixed environment.
   
3. Ability to develop complex models, spreadsheets, and reports.
   
4. Deep knowledge of digital tools and metrics.
   
5. Fluency in English and Portuguese.
   
6. Excellent written and verbal communication skills and interpersonal relationship skills.
   
7. Excellent problem-solving and critical thinking skills.
   
8. Full knowledge and understanding of Edwards policies, procedures, and guidelines relevant to analytics.
   
9. Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control.