Senior Marketing Analyst

Traive; São Paulo; Híbrido; BRL 30.000 - 70.000; Tempo integral

Resumo da oferta

An innovative company is seeking a dynamic Senior Marketing Associate to spearhead initiatives in Public Relations, Social Media, Content, Branding, and Events. This role is perfect for a creative professional with a strong analytical mindset, aiming to elevate brand awareness and audience engagement. You will collaborate closely with the marketing team and report to the Head of Marketing, ensuring all strategies align with the company's growth objectives. If you thrive in a fast-paced environment and have a passion for impactful marketing, this opportunity could be your next career move.

Serviços

Health Insurance Plan

Dental Insurance

Meal benefit

Food benefit

Language skills improvement incentive

Gym incentive program (Gympass)

Qualificações

• Bachelor's degree in Marketing or related field required.
• Proven experience in PR, Social Media, and Branding essential.

Responsabilidades

• Develop and execute PR strategies to enhance brand recognition.
• Lead the creation of engaging content tailored to target audiences.

Conhecimentos

Public Relations

Social Media Management

Content Creation

Branding

Event Planning

Project Management

Communication Skills

Market Trends Analysis

Formação académica

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Public Relations

Ferramentas

Notion

Confluence

Miro

Slack

Descrição da oferta de emprego

We are looking for a dynamic and strategic marketing professional to lead initiatives in Public Relations (PR), Social Media, Content, Branding, and Events. This position is ideal for someone with extensive marketing experience who thrives on creativity, analytics, and results-driven strategies, contributing to brand recognition and audience engagement while fully aligning with the company’s growth objectives. The Senior Marketing Associate will report directly to the Head of Marketing and support the marketing team.

Key Responsibilities:

1. Public Relations (PR):
   • Develop and execute PR strategies to boost brand awareness and reputation;
   • Cultivate relationships with journalists, influencers, and PR agencies;
   • Draft, edit, and manage press releases, speeches, and institutional materials.
2. Social Media:
   • Design and manage an editorial calendar across social platforms;
   • Oversee the creation of engaging and innovative content to grow audience engagement.
3. Content:
   • Lead the creation of high-impact, relevant content (articles, blogs, videos, newsletters, etc.) tailored to Traive’s key audiences, including the capital markets and B2B agribusiness sectors;
   • Ensure all content reflects the brand's tone of voice and core values;
   • Collaborate with internal teams and external freelancers to produce unique, demand-generating content.
4. Branding:
   • Act as the brand ambassador, ensuring consistency in visual identity and messaging across all touchpoints, including digital platforms and institutional materials;
   • Develop and implement strategies to enhance brand perception and positioning;
   • Oversee and manage outsourced creative teams - design and video.
5. Events:
   • Plan, organize, and execute corporate events, trade shows, product launches, and immersive experiences to drive lead generation and strengthen client relationships;
   • Identify and pursue sponsorships and partnership opportunities to amplify sales and brand exposure;
   • Deliver exceptional experiences for attendees, reinforcing the company’s image and values.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field;
• Proven experience in a similar role with a focus on PR, Social Media, Content, Branding, and Events;
• Outstanding verbal and written communication skills;
• Proficiency in English, both verbal and written;
• Strong project management abilities, with experience juggling multiple priorities;
• Deep understanding of market trends and digital platforms.

Preferred Qualifications:

• Experience in the Financial Markets, Capital Markets, and/or Agribusiness sectors is a big differential;
• Organization and communication are second nature to you: you love using tools like Notion, Confluence, Miro and Slack;
• Team player mindset;
• Ability to quickly adapt to changes.

Benefits:

• PJ Contractor
• Health Insurance Plan
• Dental Insurance
• Meal benefit
• Food benefit
• Language skills improvement incentive
• Gym incentive program (Gympass)

Location:

• In the office 3 times per week (Faria Lima).