Senior Marketing Analyst

Edwards Lifesciences; São Paulo; Presencial; BRL 60.000 - 100.000; Tempo integral

Resumo da oferta

Uma empresa inovadora está em busca de um profissional de marketing digital para liderar estratégias e campanhas na área cirúrgica. Este papel envolve a execução de campanhas de marketing direcionadas, análise de tendências de comunicação e colaboração com equipes de vendas. O candidato ideal deve ter um forte histórico em marketing, habilidades avançadas em ferramentas digitais e a capacidade de trabalhar em um ambiente global. Se você é apaixonado por marketing e deseja fazer a diferença, esta é uma oportunidade empolgante para você se juntar a um time dinâmico e inovador.

Qualificações

• Bacharelado em marketing ou comunicação com 5 anos de experiência.
• Habilidades avançadas em MS Office e ferramentas digitais.

Responsabilidades

• Planejar e executar estratégias digitais e campanhas de marketing.
• Gerenciar orçamentos e parcerias externas conforme necessário.

Conhecimentos

Habilidades de comunicação

Pensamento crítico

Habilidades de resolução de problemas

Fluência em inglês

Fluência em português

Habilidades interpessoais

Conhecimento profundo de ferramentas digitais

Habilidades de escrita

Formação académica

Bacharel em marketing ou comunicação

Ferramentas

MS Office Suite

Descrição da oferta de emprego

Support Surgical organization in defining digital strategy and implementing it. In addition, should plan and execute all marketing campaigns for target audiences in Latin America.

How you’ll make an impact:

1. Plan and execute digital strategy for Surgical business for specific target audiences. Manage different platforms and tools, including social media, following EW guidelines and policies and respecting specific country requirements.
   
2. Plan and lead marketing campaigns, making sure that they are implemented on time and with an accurate review/approve process.
   
3. Translate business strategy into effective digital and marketing campaigns, establishing clear KPIs and implementing frequent reports.
   
4. Interface with external vendors (identify and select the most accurate ones depending on the strategy) and control budget according to the defined planning phase. Interface with other external institutions in order to establish partnerships when applied and following EW guidelines.
   
5. Analyze digital and marketing communication trends to ensure initiatives are updated.
   
6. Recommend and lead the implementation of continuous process improvements as it relates to marketing.
   
7. Budget control for related initiatives.
   
8. Adopt and develop promotional materials including translation coordination, adjustments, and printing in accordance with promotional material SOP while partnering with internal and external stakeholders. Lead market material adoption and usage by the field team and coordinate any adjustments needed, including new material creation.
   
9. Provide knowledge transfer and training to the sales team regarding EW digital initiatives and campaigns.
   
10. Other marketing activities.
    

What you’ll need:

Bachelor's Degree or Equivalent in marketing, communication, and other related areas with a minimum of 5 years experience.

What else we look for:

1. Advanced computer skills including usage of MS Office Suite.
   
2. Experience working in a global matrixed environment.
   
3. Ability to develop complex models, spreadsheets, and reports.
   
4. Deep knowledge of digital tools and metrics.
   
5. Fluency in English and Portuguese.
   
6. Excellent written and verbal communication skills and interpersonal relationship skills.
   
7. Excellent problem-solving and critical thinking skills.
   
8. Full knowledge and understanding of Edwards policies, procedures, and guidelines relevant to analytics.
   
9. Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of the environment and prevention of pollution under their span of influence/control.