Senior Digital Marketing Executive

CASIO SOUTH EAST ASIA PTE. LTD.; Região Norte; On-site; BRL 48,000 - 72,000; Full time

Job summary

CASIO SOUTH EAST ASIA PTE. LTD. is seeking a Marketing Specialist to drive sales for the TRM program across the Norte region of Brazil. You will lead lead generation, social media campaigns, and online platform adoption among teachers and schools.

You will collaborate with regional offices, dispatch educator-focused communications, and optimize CRM/CMS usage to expand market reach. Strong communication and 3–5 years of marketing experience are required.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3–5 years of relevant marketing experience.
• Confident, proactive with strong communication.
• Proficient in Social Media, EC, CRM, CMS, MS Office.

Responsibilities

• Generate leads and attract teachers to join the Teachers Relationship Management (TRM).
• Work with Regional Offices member to setup/ install and promote use of online platform for teachers and students to promote the adoption and use of scientific calculators in school curriculum.
• Regularly dispatch direct mailers to teachers’ network (e.g. workshop invitations, introduction of mathematics materials and invitation to curated educational events, etc.)
• Manage and run SNS on social media account (e.g. FB, IG, Tik Tok, Twitters, etc.), SEO/SEM, etc.
• Reach out to unregistered math teachers through SNS.
• Develop online sales structure after getting interest from math teaches.
• Work with regional staff to grow the markets

Skills

Social Media

CRM

CMS

MS Office

Communication

Education

Bachelor's Degree in Marketing

Tools

Excel

PowerPoint

Job description

Job Responsibilities:

• Generate leads and attract teachers to join the Teachers Relationship Management (TRM).
• Work with Regional Offices member to setup/ install and promote use of online platform for teachers and students to promote the adoption and use of scientific calculators in school curriculum.
• Regularly dispatch direct mailers to teachers’ network (e.g. workshop invitations, introduction of mathematics materials and invitation to curated educational events, etc.)
• Manage and run SNS on social media account (e.g. FB, IG, Tik Tok, Twitters, etc.), SEO/SEM, etc.
• Reach out to unregistered math teachers through SNS.
• Develop online sales structure after getting interest from math teaches.
• Work with regional staff to grow the markets

Preferred Skills and Qualifications

• Bachelor’s Degree in Marketing preferred or other relevant disciplines
• Preferably 3 to 5 years relevant working experience
• Confident, proactive, good communication skills and open minded
• Proficiency in Social Media, EC, CRM, CMS, MS Office especially PPT and Excel

Preferred Experience

• Marketing experience in Social Media, EC is a must.