Marketing Specialist(A28407)

AI Rudder Pte Ltd; São Paulo; On-site; BRL 120,000 - 240,000; Full time

Benefits offered by this job

Learning & Development

Performance Recognition

Global Exposure

Ownership & Autonomy

Team Engagement

Job summary

AI Rudder is a conversational AI company expanding its LATAM marketing efforts from Brazil, driving demand generation and localizing messaging for Portuguese and Spanish audiences. You will craft campaigns, manage content, and coordinate events to build a robust pipeline in the region.

The role requires 4+ years in B2B SaaS marketing, strong event management experience, and fluency in Portuguese, English, and Spanish.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4+ years of marketing in a B2B technology or SaaS company.
• Proven hands-on experience running industry events and trade show participation (booth), from planning to execution and lead follow-up (minimum requirement).
• Proven experience independently organizing and hosting executive roundtables or similar C-level events, managed in-house without relying on event agencies (minimum requirement).
• Demonstrated experience running programs with measurable pipeline and revenue impact.
• Full professional fluency in Portuguese, English and Spanish (written and spoken).
• Experience with LATAM markets and understanding of cultural and business differences across the region.
• Strong business acumen, critical reasoning and ability to manage multiple priorities.
• Comfort working with remote leadership across time zones and in a fast-paced, multicultural environment.

Responsibilities

• Plan and execute demand generation campaigns (email, LinkedIn, paid media, and ABM) to generate qualified pipeline.
• Localize global messaging and positioning for Brazilian and Spanish-speaking audiences, adapting to each market.
• Own regional marketing calendar from planning to execution and measurement.
• Create content assets and manage social media (LinkedIn priority) aligned with brand guidelines.
• Monitor, analyze and report on campaign performance focusing on leads, MQLs/SQLs, pipeline, and ROI.
• Coordinate events, pre/post outreach, and follow-up to convert contacts into opportunities.
• Collaborate with LATAM sales leadership and global teams to align regional plans with strategy.

Skills

B2B marketing

SaaS

Lead generation

Event management

Executive roundtables

Multilingual

LATAM markets

Education

Bachelor's degree

Tools

HubSpot

RD Station

Salesforce

LinkedIn Ads

Google Ads

Google Analytics

Canva

Figma

Job description

AI Rudder is a conversational AI company on a mission to transform how businesses communicate with their customers - across voice and digital channels that feel genuinely human.

Founded in 2019 and headquartered in Singapore, we're building technologies that bridge languages, enhance understanding, and enable meaningful human-machine communication at scale.

Today, we serve 500+ enterprise clients globally processing 50 million calls daily and having delivered more than 8 billion calls to date.

Most recently, we have raised $50M in a Series B fundraising from leading global investors including Tiger Global, Peak XV Partners, and Cathay Innovation.

How We Work

AI-first: AI isn't a tool we reach for. It's the default we start from. Every team, every workflow: AI-first.

Global Collaboration: We operate globally and work as one team. Distance is a logistics problem, not a cultural one. We build the habits that make distributed teams actually work.

Communication Principle: Simple, Trust, Transparent. We remove unnecessary complexity so people can focus on what matters most.

What We Offer

Learning & Development: Continuous learning through real projects, knowledge sharing session, mentorship, and cross-functional collaboration.

Performance Recognition: Regular performance reviews, feedback, and opportunities for career progression.

Global Exposure: Collaborate with international teams, global rotations, and work with global enterprise customers.

Meaningful Impact: Build AI solutions that create real value for businesses around the world.

Ownership & Autonomy: Freedom to take initiative and drive outcomes.

Team Engagement: Team Building, Local & Global Gatherings & Local Events Celebration.

AI Rudder is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants.

Work closely with the Sales Manager and Account Managers to align marketing initiatives with commercial priorities, target accounts and account-based strategies

Develop and execute demand generation campaigns (email, LinkedIn, paid media, and account-based marketing) to generate qualified pipeline for the sales team in Portuguese and Spanish-speaking markets

Create and maintain the LATAM sales enablement toolkit: pitch decks, one-pagers, battlecards, case studies, proposals and email templates

Localize global messaging and positioning for Brazilian and Spanish-speaking audiences, adapting to each market and industry (not just translating)

Plan and coordinate participation in industry events, and conferences, including pre-event outreach and post-event follow-up to convert contacts into opportunities

Own the regional marketing calendar, from planning to execution and measurement

Create content assets and manage social media (with LinkedIn as priority), including simple visual assets aligned with global brand guidelines

Monitor, analyze and report on campaign performance with a focus on business outcomes (leads, MQLs/SQLs, pipeline generated and influenced, event ROI), continuously optimizing for better results

Communicate regularly with marketing leadership in Singapore, aligning LATAM plans with global strategy and bringing field insights on customers, objections and competitors

Manage relationships with external agencies, freelancers and vendors when needed

Bachelor's degree or equivalent practical experience

4+ years of experience in marketing in a B2B technology or SaaS company

Proven hands-on experience running industry events and trade show participation (booth), from planning to execution and lead follow-up (minimum requirement)

Proven experience independently organizing and hosting executive roundtables or similar C-level events, managed in-house without relying on event agencies (minimum requirement)

Demonstrated experience running programs with measurable pipeline and revenue impact

Full professional fluency in Portuguese, English and Spanish (written and spoken)

Experience with LATAM markets and understanding of cultural and business differences across the region

Strong business acumen, critical reasoning and ability to manage multiple priorities

Comfort working with remote leadership across time zones and in a fast-paced, multicultural environment

Preferred Qualifications:

Experience with AI-related products or the broader AI ecosystem is a strong differentiator

Experience marketing to banks, fintechs, BPOs, contact centers, collections or telecom companies

Background in an Asian or multinational tech company

Active use of AI tools in the daily marketing workflow

Availability to travel within LATAM for events and client meetings

Nice to Have:

Strong B2B content and copywriting skills, with the ability to adapt tone and format across channels, audiences and languages

Experience with marketing automation and CRM platforms (HubSpot, RD Station, Salesforce or equivalent)

Proficiency in digital marketing tools: LinkedIn Campaign Manager, Google Ads, Meta Ads, Google Analytics or similar

Working knowledge of design tools (Canva, Figma or Adobe) to produce assets independently