Sales and Marketing Executive

Coway Singapore Pte. Ltd.; Região Norte; On-site; BRL 239,000 - 358,000; Full time

Job summary

Coway Singapore Pte. Ltd. is seeking a role combining online sales operations and digital marketing responsibilities.

The role balances inbound inquiry handling with active management of e-commerce marketplaces and brand channels. You will design and execute digital campaigns, optimize content, and collaborate with external agencies to maximize ROI. With 3+ years in e-commerce or digital marketing, you will leverage SEO/SEM, paid ads, and content calendars while aligning with offline touchpoints

Qualifications

• Minimum 3 years in e-commerce sales or digital marketing with strong ROI focus.
• Experience in home appliance or consumer electronics is preferred.
• Proven ability to track KPIs and optimize budgets.

Responsibilities

• Monitor and respond to inbound inquiries via website, WhatsApp, and social channels and convert leads.
• Manage back-end operations of e-commerce marketplaces and brand mall, ensuring SLA and inventory sync.
• Set up digital sales campaigns, online voucher bundles, and platform promos to boost revenue.
• Create and schedule organic content for brand channels to drive traffic and engagement.
• Collaborate with performance agencies for SEO/SEM and paid campaigns to maximize ROI.
• Support UI/UX improvements for the e-mall and design digital assets for banners and pages.
• Align digital marketing with offline touchpoints to optimize R-O-O (Research Online, Purchase Offline).

Skills

Analytical mindset

Performance marketing

Social media growth

Content calendar management

Startup mindset

CRM communication tools

Education

Bachelor-level degree or equivalent

Tools

Shopee Seller Center

Lazada Seller Center

CapCut

Canva

Photoshop

Job description

About the role

This role combines online sales operations and digital marketing responsibilities. The baseline workload weighting is structured as follows: Online Sales Operations (20 - 30%), Digital Marketing & Brand Communications (70 - 80%).

Key responsibilities

• Proactively monitor and respond to inbound inquiries generated via the official website (DTC Brand Mall), WhatsApp Business, and various social media communication channels; actively convert incoming leads into sales using consultative communication

• Manage the back-end operations of Coway's active e-commerce marketplaces (Shopee, Lazada, TikTok Shop, etc.) and the official brand mall, including ensuring stable order fulfillment, accurate inventory synchronization, pricing adjustments, listings optimization, and SLA compliance

• Set up and execute digital sales campaigns, exclusive online voucher bundles, and platform-specific promotions to optimize conversion rates and drive digital revenue growth

• Manage organic content creation, scheduling, and community management for official brand channels (Meta, Instagram, TikTok) to drive digital traffic, user engagement, and premium brand awareness

• Direct and collaborate closely with external performance marketing agencies to support SEO/SEM, paid search, and conversion focused ad campaigns to maximize marketing ROI

• Support front-end visual storytelling and UI/UX optimization for the e-mall, including designing and localizing digital assets such as store banners, social media collaterals, and landing pages using design tools (Canva, Photoshop, Capcut, etc.)

• Align digital marketing efforts with offline touchpoints (roadshows, retail stores) to optimize the "Research Online, Purchase Offline" customer acquisition journey

About you

• Minimum 3 years of experience in preferably both e-commerce sales or digital lead-to-sales conversion, and digital & brand marketing within Singapore, preferably in the home appliance or consumer electronics sector

• Expertise in managing performance marketing (SEO/SEM, paid ads), social media growth, and content marketing calendars

• Strong analytical mindset with a proven ability to interpret data, track marketing KPIs, and optimize budgets based on ROI

• Proactive, agile startup mindset capable of driving both strategic vision and hands-on operational tasks

• Proficiency in Shopee/Lazada seller centers and digital CRM communication tools