Marketing Head

Arms Academy; São Paulo; On-site; BRL 180,000 - 260,000; Full time

Job summary

Arms Academy in São Paulo, Brazil, seeks an experienced marketing professional to drive comprehensive campaigns for student admissions. The role covers both digital and offline channels, including Google Ads, Meta Ads, YouTube, school visits, and events.

The candidate will manage budgets, teams, and external agencies while focusing on lead generation, conversions, and brand growth. Strong analytics and leadership are essential to succeed.

Qualifications

• Graduate or postgraduate degree in Marketing or Business Administration; MBA preferred.
• Experience in both digital and offline marketing campaigns.
• Strong knowledge of Google Ads and Meta Ads.
• Experience with lead generation and student admissions campaigns.
• Ability to manage budgets and teams.

Responsibilities

• Develop and execute overall marketing strategies to achieve student admissions targets.
• Plan and manage digital campaigns across Google Ads, Meta Ads, YouTube, and social media.
• Plan offline marketing activities such as school visits and events.
• Drive lead generation, admissions conversions, and brand awareness.
• Manage marketing budgets, campaign performance, and ROI.
• Lead marketing team and coordinate with agencies and partners.
• Conduct market research and identify new admission opportunities.
• Track KPIs and report performance to management.

Skills

Marketing strategy

Digital marketing

Offline marketing

Lead generation

Budget management

Team leadership

Analytics

Communication

Campaign optimization

Education

MBA in Marketing

Marketing or Business Administration degree

Tools

Google Ads

Meta Ads

YouTube

Job description

Role & responsibilities

• Develop and execute overall marketing strategies to achieve student admission targets.
• Plan and manage digital marketing campaigns across Google Ads, Meta Ads, YouTube, and social media.
• Plan and execute offline marketing activities, including school visits, field campaigns, outdoor branding, seminars, and educational events.
• Drive lead generation, student walk-ins, admission conversions, and brand awareness.
• Manage marketing budgets, campaign performance, and ROI.
• Lead and coordinate with the marketing team, digital agencies, and creative partners.
• Conduct market research, competitor analysis, and identify new admission opportunities.
• Track marketing KPIs and prepare regular performance reports for management.

Preferred candidate profile

• 58 years of experience in marketing, preferably in the education, coaching, EdTech, or training industry.
• Proven experience in handling both digital and offline marketing campaigns.
• Strong knowledge of Google Ads, Meta Ads, performance marketing, and lead generation.
• Experience in student admission campaigns, field marketing, and local market activation.
• Proven ability to manage marketing budgets, teams, and external agencies.
• Strong analytical, communication, leadership, and execution skills.
• Result-oriented professional with a track record of achieving lead generation and admission targets.
• Graduate or postgraduate degree in Marketing or Business Administration; MBA in Marketing preferred.