Senior CRM, Media Analyst – E-commerce

Jobtailor; São Paulo; Presencial; BRL 90 000 - 150 000; Tempo integral

Resumo da oferta

Jobtailor is seeking a CRM-focused marketer in São Paulo to design and optimize lifecycle-driven communication for ecommerce brands. You will craft personalized journeys, automate flows, and align CRM with paid campaigns across Meta, Google, TikTok, and other channels.

The role requires strong analytical skills to translate data into strategic recommendations and to improve open rates, CTR, and customer lifetime value. A data-driven mind with ecommerce expertise is essential.

Qualificações

• Experience with CRM, e-commerce, digital media, or performance marketing.
• Knowledge of lifecycle marketing, automation, segmentation, and CRM.
• Experience with CRM, automation, or messaging platforms.
• Platforms include RD Station, Salesforce, HubSpot, Mailchimp, Oracle Responsys, Dito.
• Knowledge of paid media and audience building.
• Platforms include Meta Ads, Google Ads, TikTok Ads, Pinterest Ads.

Responsabilidades

• Develop CRM strategies for e-commerce brands across customer journey.
• Create relationship journeys, automations, and flows for acquisition to loyalty.
• Support CRM integration with paid media via audiences and activations.
• Analyze customer data to identify clusters and messaging opportunities.
• Monitor metrics: open rate, CTR, conversions, ROAS, AOV, churn, LTV, CAC.
• Propose A/B tests for messaging, offers, channels, and journeys.
• Build reports with actionable learnings and next steps.

Conhecimentos

CRM

E-commerce

Lifecycle marketing

Automation

Segmentation

Analytics

RD Station

Salesforce

HubSpot

Mailchimp

Oracle Responsys

Dito

Meta Ads

Google Ads

TikTok Ads

Pinterest Ads

Retail media

Descrição da oferta de emprego

Responsibilities

• Develop CRM strategies for e-commerce brands, considering the customer journey, segmentation, purchase behavior, and opportunities for repeat purchases.
• Create relationship journeys, automations, and communication flows for different stages of the journey: acquisition, welcome, cart abandonment, post-purchase, repurchase, cross-sell, upsell, reactivation, and loyalty.
• Support integration between CRM and paid media by proposing audiences, segmentations, and activations for campaigns on platforms such as Meta Ads, Google Ads, TikTok Ads, retail media, or other digital channels.
• Analyze customer databases and purchase behavior to identify clusters, commercial opportunities, priority audiences, and the most relevant messaging.
• Monitor performance metrics such as open rate, click-through rate, conversion, revenue per campaign, repurchase, churn, LTV, CAC, ROAS, average order value (AOV), purchase frequency, and engagement by segment.
• Propose A/B tests for messaging, offers, channels, segmentation, creative, and customer journeys.
• Build reports and analyses with clear learnings, optimization recommendations, and next steps.

Requirements

• Experience with CRM, e-commerce, digital media, or performance marketing.
• Knowledge of lifecycle marketing strategies, automation, segmentation, and customer relationship management.
• Experience with CRM, automation, or messaging platforms such as RD Station, Salesforce, HubSpot, Mailchimp, Oracle Responsys, Dito, or similar.
• Knowledge of paid media and audience building on platforms like Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, marketplaces, or retail media.
• Analytical ability to read data, interpret performance, and translate numbers into strategic recommendations.
• Familiarity with e-commerce metrics and the conversion funnel.