Retail Media Analyst

Jobtailor

Eldorado do Sul

Presencial

BRL 90 000 - 150 000

Tempo integral

14 dias+

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Resumo da oferta

Jobtailor is seeking a Retail Media Analyst to join our E-commerce team. You will design and operate Retail Media plans to meet advertisers' needs, manage a portfolio of advertisers, and collaborate with Trade, Sales, Marketing and CX teams.

You will monitor campaign performance using Google Analytics and BI tools, generate insights, and present strategic recommendations to stakeholders. Experience in online media operations and sales analytics is preferred.

Qualificações

Bachelor’s degree completed or in progress in relevant fields.
Experience in online media operations and media analysis.
Experience analyzing sales performance by traffic source.
Experience with analytics tools and BI platforms.

Responsabilidades

Prospect and create Retail Media plans to meet advertisers' needs.
Serve advertisers, design strategy, operate campaigns, and manage a portfolio.
Lead presentations and strategic meetings with partner manufacturers.
Monitor activations and campaigns, generating insights for decisions.
Collaborate with Trade, Sales, Marketing, CRM and CX teams.

Conhecimentos

Retail Media Strategy

Campaign Management

Google Analytics

Media Analysis

Sales Performance Analysis

Collaboration

Presentation Skills

Strategic Thinking

Communication

Leadership

Formação académica

Bachelor's degree in Business Administration, Marketing, Advertising, Graphic Design, or related fields

Ferramentas

Google Analytics

BI Tools

Descrição da oferta de emprego

We are seeking a Retail Media Analyst to join our E-commerce team. This person will be responsible for both strategic and operational activities in prospecting and creating Retail Media plans to meet advertisers' needs;
Serve advertisers, design strategy, operate campaigns, and manage a portfolio of small, medium, or large advertisers;
Work within the Retail Media team to drive business opportunities with manufacturers/brands to increase sell-out and gain supplier market share;
Act as the focal point between Trade, Commercial/Sales, Marketing, CRM and CX teams, leading strategies and development plans and providing commercial and strategic direction to the team;
Lead commercial presentations/pitches, strategic meetings with partner manufacturers, and the preparation and presentation of reports;
Act as an interface with the performance agency responsible for media operations and other partners involved in the project;
Monitor the performance of activations and campaigns, generating insights to support decision-making;
Manage media and campaign metrics (CPC, CPM, ROAS, TKM, Conversion Rate);
Regularly work with Google Analytics.

Requirements

Bachelor's degree completed or in progress in Business Administration, Marketing, Advertising, Graphic Design, or related fields;
Knowledge and experience in online media operations and media analysis;
Experience analyzing sales performance by traffic source;
Experience with analytics tools and BI platforms, including Google Analytics and other BI tools focused on online business analysis.

Core Competencies

Demonstrates expertise in Retail Media Strategy and Campaign Management, leveraging analytics tools like Google Analytics to drive performance insights and optimize media operations. Strong ability to collaborate across teams and present strategic recommendations to stakeholders.

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