Senior BI CRM Analyst

Jobtailor; São Paulo; Presencial; BRL 100 000 - 170 000; Tempo integral

Resumo da oferta

Jobtailor in São Paulo is seeking a data-driven CRM and marketing analytics specialist to manage multichannel campaigns, segment audiences, and ensure data governance.

You will develop SQL queries, use Databricks and Power BI, run A/B tests, and collaborate with Marketing, Sales, Product, and Tech to optimize the customer journey and personalization.

This role emphasizes automation, process improvement, and delivering insights that guide data-driven decisions.

Qualificações

• Bachelor's degree in technology, data science, statistics, or related field.
• Experience with CRM, marketing automation, and data analysis.
• Knowledge of SQL, Power BI, and Databricks.
• Familiarity with CRM tools such as Insider, Salesforce Marketing Cloud, or similar.
• Strong analytical, organized, and communication skills.
• Nice to have: Insider experience, Python/PySpark, lifecycle workflows and AI in automation.

Responsabilidades

• Operate CRM and marketing automation platforms to execute multichannel campaigns.
• Create audience segmentations based on behavioral and transactional data.
• Ensure the quality, integrity, and governance of data used in campaigns and analyses.
• Develop data queries and transformations using SQL, Databricks, and analytical tools.
• Perform results analysis, A/B tests, and identify opportunities to optimize and personalize the customer journey.
• Automate processes and document workflows, promoting operational efficiency and continuous improvement.
• Collaborate with Marketing, Sales, Product, and Technology teams to support data-driven decisions.

Conhecimentos

CRM Management

SQL Proficiency

Data Analysis

Marketing Automation

Audience Segmentation

A/B Testing

Data Governance

Process Automation

Python

Analytical Thinking

Formação académica

Bachelor's degree in Technology, Data Science, Statistics, or related fields

Ferramentas

Databricks

Power BI

Insider

Salesforce Marketing Cloud

CRM Platforms

Descrição da oferta de emprego

• Operate CRM and marketing automation platforms to execute multichannel campaigns;
• Create audience segmentations based on behavioral and transactional data;
• Ensure the quality, integrity, and governance of data used in campaigns and analyses;
• Develop data queries and transformations using SQL, Databricks, and analytical tools;
• Perform results analysis, A/B tests, and identify opportunities to optimize and personalize the customer journey;
• Automate processes and document workflows, promoting operational efficiency and continuous improvement;
• Collaborate with Marketing, Sales, Product, and Technology teams to support data-driven decisions.

Requirements

• Bachelor's degree in Technology, Data Science, Statistics, or related fields;
• Experience with CRM, marketing automation, and data analysis;
• Knowledge of SQL, Power BI, and Databricks;
• Experience with CRM tools such as Insider, Salesforce Marketing Cloud, or similar platforms;
• Knowledge of CRM metrics, segmentation, and campaign performance;
• Analytical, organized, and strong communication skills.
• Nice to have:
• Experience with Insider;
• Knowledge of Python/PySpark;
• Experience with automated lifecycle workflows, customer journeys, and personalization;
• Experience applying Artificial Intelligence to automation, data analysis, and CRM process optimization.

Core Competencies

Proficient in executing multichannel campaigns through CRM and marketing automation platforms, with strong capabilities in data analysis, audience segmentation, and process automation. Demonstrates expertise in SQL and analytical tools to optimize customer journeys and enhance campaign performance.

Highest-signal resume keywords

• CRM Management
• SQL Proficiency
• Data Analysis
• Marketing Automation
• Audience Segmentation

ATS Optimization Keywords

Hard Skills

• SQL
• Data Analysis
• Audience Segmentation
• Campaign Performance Metrics
• A/B Testing
• Data Governance
• Process Automation
• Data Transformation
• Analytical Tools
• Python

Soft Skills

• Strong Communication
• Organizational Skills
• Analytical Thinking

Industry Keywords

• Multichannel Campaigns
• Customer Journey Optimization
• Lifecycle Workflows
• Personalization
• Artificial Intelligence

Tools & Technologies

• CRM Platforms
• Salesforce Marketing Cloud
• Power BI
• Databricks
• Insider