Marketing Manager

inDrive; São Paulo; On-site; BRL 180,000 - 280,000; Full time

Benefits offered by this job

Competitive compensation package

Comprehensive medical, dental, and life insurance

Meal allowance

Collaborative work environment

Paid training courses and English classes

Job summary

A leading ride-sharing company is looking for a Marketing Manager to drive local marketing initiatives across Brazil. This role requires at least 5 years of experience in growth or digital marketing, proven strategic execution capabilities, and strong analytical skills. The Marketing Manager will coordinate on-the-ground campaigns, adapt content for local relevance, and monitor performance metrics. The position offers competitive compensation and a collaborative work environment where innovative ideas are welcomed.

Qualifications

• 5+ years of experience in Growth or Digital Marketing, preferably in fast-paced environments.
• Proven ability to build and execute marketing strategies.
• Solid analytical skills with experience in data-driven decision making.
• Proactive and independent with cross-cultural collaboration.
• Hands-on experience with marketing tools and analytics platforms.

Responsibilities

• Own the end-to-end execution of marketing initiatives.
• Plan and execute on-the-ground activations in key cities.
• Adapt and produce locally relevant content.
• Track and analyze performance metrics.
• Collaborate with cross-functional teams.

Skills

Growth Marketing

Digital Marketing

Analytical Skills

Team Collaboration

Proactivity

Experience with Marketing Tools

Advanced English proficiency (B2–C1)

Tools

Google Analytics

Meta Ads

CRM tools

Attribution tools

Job description

Description

As a Marketing Manager, you will be responsible for turning strategy into reality, owning the rollout of campaigns, activations, and growth initiatives across Brazil. You are not only expected to plan, but to make things happen fast, on the ground, and with high quality, ensuring that global and regional strategies are effectively translated into impactful local execution.

Department: Corporate Marketing

Location: Brazil (Sao Paulo)

Key Responsibilities

1. Campaign & Activation Execution

• Own the end-to-end execution of marketing initiatives, from briefing to kick-off.
• Lead the rollout of 360° campaigns locally, ensuring all assets, timelines, and channels are properly deployed.
• Ensure consistency and excellence across all campaign touchpoints.

2. Local Activations & Field Execution

• Plan and execute on-the-ground activations in key cities, ensuring strong brand presence and user engagement.
• Coordinate logistics, partners, and timelines for city-level initiatives and launches.
• Be present in the field when needed to ensure flawless execution and real-time problem solving.
• Identify opportunities for high-impact, locally relevant activations that go beyond traditional channels.

3. Content & Localization

• Adapt and produce locally relevant content, ensuring cultural fit and high engagement.
• Work closely with agencies and stakeholders to deliver high-quality campaign and social assets.
• Go beyond global assets, proactively identifying opportunities for Brazil-first content.

4. Performance Monitoring & Insights

• Track and analyze performance metrics:
  • Active passengers
  • New passengers (paid and organic)
  • Orders and Rides
  • Retention rate (1st and 4th trip, 3 months, 6 months)
• Optimize initiatives based on data and insights.
• Drive a strong test-and-learn culture.

5. Cross-Functional Collaboration

• Collaborate with Driver Operations and Marketing, Product, CX and Growth teams to execute end-to-end Marketing projects.
• Ensure marketing execution is aligned with business priorities and city-level needs.
• Act as the main marketing POC for execution across internal stakeholders.

Skills, Knowledge & Expertise

• Strong experience in Growth / Performance / Digital Marketing (5+ years), preferably in fast-paced or marketplace environments, but you’re never convinced you know everything.
• Proven ability to build and execute end-to-end marketing strategies.
• Solid analytical skills, with experience in data-driven decision making and performance tracking.
• Proactive and Independent.
• Skilled in working with diverse teams across cultures.
• Hands‑on experience with marketing tools and analytics platforms (e.g., Google Analytics, Meta Ads, CRM tools, attribution tools).
• Advanced English proficiency (B2–C1) for cross-regional collaboration.

We offer

• Competitive compensation package including comprehensive medical, dental and life insurance coverage.
• Meal allowance.
• Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued.
• Have the opportunity to make a significant impact on the company and the industry as a whole.
• Partially or fully paid additional training courses, including English classes, and regular external and internal training.