Senior Marketing Analyst

Richemont; São Paulo; Presencial; BRL 120 000 - 180 000; Tempo integral

Resumo da oferta

Richemont is seeking a Senior Marketing Analyst in São Paulo to support the local execution of the global marketing strategy. You will drive campaigns, CRM initiatives, and events, while ensuring ROI is tracked and reported across channels.

The role requires collaboration with cross-functional teams and external partners in the luxury sector. At least 3 years of marketing experience, fluency in English, and strong PowerPoint/Excel skills are essential; familiarity with Looker Studio and

Qualificações

• Bachelor’s degree in Marketing, Social Communication, Advertising, or Business Administration.
• Minimum of 3 years of proven marketing experience, luxury industry preferred.
• Advanced MS Office, especially PowerPoint and Excel; strong presentation skills.
• Familiarity with BI/Data Visualization tools and CRM systems is a plus.
• Analytical and strategic mindset with proactive, collaborative approach.
• Advanced English (reading, writing, and speaking).

Responsabilidades

• Develop and monitor promotional calendar for marketing actions.
• Analyze marketing results and report ROI insights.
• Oversee vendor procurement for marketing, PR, trade, and commercial needs.
• Organize events and activations for product launches; manage partners.
• Contribute to CRM and Clienteling plan, adapting activations to local market.
• Support PR activities, fashion, and photo productions with partners and influencers.

Conhecimentos

Analytical mindset

Strong communication

Team collaboration

Advanced English

PowerPoint

Excel

Looker Studio

Salesforce

Formação académica

Bachelor’s degree in Marketing, Social Communication, Advertising, or Business Administration

Ferramentas

PowerPoint

Excel

Looker Studio

Salesforce

Descrição da oferta de emprego

Position Purpose:

The Senior Marketing Analyst will be responsible for supporting the effective implementation of the global marketing strategy in Brazil, ensuring the effectiveness and impact of results across all sales channels. This professional will play a crucial role in executing campaigns, managing events, and developing CRM and partner relationship initiatives, contributing directly to the brand's success in the local market.

Key Responsibilities:

• Develop and monitor, together with the Marketing Manager and the commercial team, the promotional calendar for marketing actions covering commemorative and seasonal dates.
• Analyze marketing results, providing qualitative and quantitative feedback to the team on return on investment (ROI).
• Oversee the vendor procurement process for various service providers, meeting marketing, communication, PR, trade, and commercial demands.
• Participate in organizing events and activations for product launches, including vendor and partner management, guest list management, supporting attending teams, and conducting post-event result analysis.
• Participate in the development and implementation of the CRM & Clienteling Plan, adapting global activations to local market reality or creating standalone initiatives.
• Monitor the tools used by sales teams to communicate with clients and track communications dispatched by headquarters.
• Support Public Relations activities, fashion, and photo productions, establishing contact with partners and influencers, offering support to the PR agency, and helping ensure brand presence across general media.

Qualifications & Requirements:

• Education: Bachelor’s degree in Marketing, Social Communication, Advertising, or Business Administration.
• Professional Experience: Minimum of 3 years of proven marketing experience, preferably in the luxury industry.
• Technical Skills (Hard Skills):Advanced proficiency in MS Office, particularly in PowerPoint and Excel.Ability to create and deliver high-impact in-person presentations.Knowledge of BI/Data Visualization tools (e.g., Looker Studio) is a plus.Experience with CRM tools (e.g., Salesforce) is a plus.
• Soft Skills:Analytical and strategic mindset.Proactivity and initiative.Excellent interpersonal and written communication skills.Proven ability to work in teams and collaborate across cross-functional areas.Strong problem-solving skills.Organization and attention to detail.Ability to present complex results in a clear and concise manner.
• Languages: Advanced English (reading, writing, and speaking).

Additional Requirements / Differentials:

• Availability to travel (approximately 30% of the time).