Marketing Manager

EF; Região Geográfica Intermediária de São Paulo; Presencial; BRL 167 400 - 223 200; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Performance-based bonuses

Health and dental coverage

Access to wellness programs

Resumo da oferta

A leading educational organization in São Paulo is in search of a Marketing Manager to elevate its local program. The ideal candidate will have extensive B2C marketing experience, exceptional team management skills, and a strong background in branding and digital marketing. The role encompasses strategy development, campaign management across multiple channels, and a comprehensive understanding of market dynamics. This position offers a dynamic work environment and opportunities for professional growth through international training and events.

Qualificações

• 7 years of direct B2C marketing experience in a service-oriented sector; experience in Tourism/Education preferred.
• Minimum 3 years of team management experience.
• Thorough market knowledge and experience in managing brand positioning.

Responsabilidades

• Develop and implement marketing strategies and plans.
• Manage brand positioning and public relations efforts.
• Create and manage marketing campaigns across various channels.

Conhecimentos

B2C marketing experience

Team management

Fluency in Portuguese

Fluency in English

Branding and positioning

Digital marketing

Budget management

Formação académica

Bachelor's degree in marketing or related discipline

Descrição da oferta de emprego

Do you dream of an exciting Marketing role where your work will have a real impact on young people’s futures?

EF Language Abroad is seeking a strategic, entrepreneurial, and sales-driven Marketing Manager to elevate our program to the next level.

Based in our São Paulo office and reporting to the Country Manager.

The Marketing Manager will have a pivotal role in driving the company’s market positioning by contributing to the growth and defining the direction of EF’s local activities.

Your Main Responsibilities

Strategy and Planning

• Developing and implementing overall marketing strategies and plans.
• Conducting market research and analysing market trends.
• Identifying target audiences and developing messaging strategies.

Brand Management

• Managing brand positioning, reputation and public relations efforts.
• Developing and maintaining a strong brand image.
• Staying up to date on trends and best practices.

Campaign Management

• Creating and managing marketing campaigns across various channels, including digital, social media, and traditional media.
• Developing and executing advertising campaigns.
• Overseeing email marketing campaigns and content marketing strategies.
• Managing promotional events and coordinating related activities.

Budget And Performance

• Developing and managing the marketing budget.
• Tracking and reporting on marketing performance metrics.
• Analysing campaign results and making data-driven decisions to optimize marketing efforts.

Team And Collaboration

• Leading and managing a team of marketing professionals, including marketing coordinators, specialists, and analysts.
• Collaborating with other departments, such as sales, product development, and customer support, to ensure marketing efforts align with overall business goals.

Requirements

• Detailed insider knowledge of the market.
• 7 years of direct B2C marketing experience and working for a fast-paced growth company, preferably international and in a service-oriented sector. Experience in Tourism/Educational sector is preferred.
• Minimum 3 years of team management experience.
• A bachelor’s degree or equivalent, preferably in marketing, hospitality industry or a related discipline.
• Experience and proven track record in branding and positioning, lead generation, execution of marketing plans, digital marketing, events, email marketing, social channels, team management, budget management.
• Fluency in both written and spoken Portuguese and English is mandatory.
• Business acumen with strong aptitude for negotiations and persuasion.
• Must have strong accounting skills, statistics management, and numerical capabilities (number crunching and budget management).
• Ability to work under pressure, multi-task, and possess outstanding organization skills.
• Exceptional interpersonal skills and communication skills, so as to be able to deal with a variety of stakeholders.
• Ability to work as part of a team as well as to drive and motivate others.

Why You Will Love Working With Us

More than just a job, we offer a lifestyle. Enjoy performance‑based bonuses, a welcoming international environment, and a young, energetic, and collaborative team. You'll have growth opportunities through training and seminars, plus the chance to travel internationally to attend events and visit our campuses. We value your efforts and aspirations, offering real professional development opportunities. Make a real impact by helping to break down language, cultural, and geographical barriers through education. Plus, fun activities like social events, parties, and sports.

Our company provides benefits in compliance with local labor laws, offering a comprehensive package designed to support your well‑being both in and out of the workplace. Benefits include meal and transportation assistance, health and dental coverage, life insurance, a partnership with Sesc, and access to wellness programs.